FIVE KEYS PRIVATE ADVISORS LLC

RIASEC Registered
Total AUM
$17.7M
Discretionary
$17.7M
100% of AUM
Avg account
$887K
Accounts
20
Employees
2
Advisory reps
2

Firm details

Headquarters
DALLAS, Texas
CRD number
335228
Fee structure
Percentage of AUM
Client types
  • HNWI56.31%
  • Corporations / Businesses43.69%
Services
Financial PlanningPortfolio Management for Individuals

Firm profile

FINTRX

Overview

Five Keys Private Advisors LLC is a small, independent registered investment adviser that manages discretionary portfolios for high-net-worth individuals, families and a limited number of institutional clients. The firm bills on a percentage-of-AUM basis and provides financial planning and portfolio management services targeted at individuals and small businesses. Its practice is tightly equity‑oriented: the bulk of client capital is invested in exchange‑traded equities and ETFs, with alternative strategies used selectively to complement core public-market exposure. The firm is affiliated with accounting and law‑firm activities, which suggests an advisory approach that emphasizes tax and legal coordination for client portfolios. Five Keys does not position itself as a multi‑state adviser or an ESG specialist.

Assets & Accounts

Public Holdings

Investments & Alternatives

Location & Offices

Investment profile

FINTRX

Traditional investments used

Alternative investments used

Active ESG investor

Technology & operations

FINTRX

CRM & tech providers

TAMPs used

Clients

FINTRX

Client base

Client personas

Asset composition

Asset composition: Exchange Traded Equities 91%, Cash & Cash Equivalents 6%, Non-Exchange Traded Equities 3%91%
  • Exchange Traded Equities91%
  • Cash & Cash Equivalents6%
  • Non-Exchange Traded Equities3%

Owners & executives

2 of 2
  • James Bruno

    President, Chief Operating OfficerCRD 7904294

  • MATTHEW KENNEDY

    CEOCRD 6724641

Wealth teams

FINTRX

Newly hired reps

FINTRX

Recent M&A activity

FINTRX

Recent filings

FINTRX

Awards

FINTRX

Location

Primary office

DALLAS, TX

DALLAS

Location

DALLAS, TX

Headquartered in DALLAS, TX, anchoring the Dallas-Fort Worth, TX-OK metro in the South.

Metro area
Dallas-Fort Worth, TX-OK
Region
South
County
DALLAS
Address
3710 Rawlins St
Time zone
CT (UTC-6)
Office locations

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Source: FINTRX private wealth data intelligence

Intelligence for Private Wealth