First Heartland Consultants, Inc.

RIASEC RegisteredEst. 1994
Total AUM
$2.1B
Discretionary
$1.9B
90% of AUM
Avg account
$217K
Accounts
9,610
Employees
96
Advisory reps
94

Firm details

Headquarters
Lake St Louis, Missouri
CRD number
110377
Registered since
May 23, 1994
Custodians
PERSHING LLC
Fee structure
Percentage of AUM, Hourly Charges, Fixed Fees
Client types
  • Individuals63.86%
  • HNWI25.91%
  • Pension & Profit Sharing Plans9.5%
  • Corporations / Businesses0.47%
  • Charitable Organizations0.25%
Services
Financial PlanningPortfolio Management for IndividualsPortfolio Management for Institutional ClientsPension ConsultingSelection of Other AdvisersPublication of PeriodicalsEducational Seminars / Workshops

Firm profile

FINTRX

Overview

First Heartland Consultants, Inc. is an SEC-registered independent broker-dealer and advisory firm that has been operating since 1994. The firm serves both individual and family clients as well as institutional clients and describes itself as a capital allocator. Its advisory services span financial planning, portfolio management for individuals, small businesses and institutions, pension consulting and selection of other advisers. The firm also publishes periodicals and runs educational seminars and workshops. Fee arrangements include percentage-of-AUM billing alongside hourly and fixed-fee engagements. First Heartland reports a preference for equities as its primary asset class exposure and is not an active ESG investor. The firm operates as a corporation with individual ownership.

Assets & Accounts

Public Holdings

Investments & Alternatives

Location & Offices

Investment profile

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Traditional investments used

Alternative investments used

Active ESG investor

Technology & operations

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CRM & tech providers

TAMPs used

Clients

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Client base

Client personas

Asset composition

Asset composition: Exchange Traded Equities 62%, Public Funds/Mutual Funds 29%, Cash & Cash Equivalents 8%, State & Local Bonds 1%62%
  • Exchange Traded Equities62%
  • Public Funds/Mutual Funds29%
  • Cash & Cash Equivalents8%
  • State & Local Bonds1%

Owners & executives

3 of 5
  • David Hoff

    David Hoff

    Chief Executive OfficerCRD 1058737

  • Jeanne Jehle

    Jeanne Jehle

    Chief Financial OfficerCRD 4885198

  • Brandon Hall

    Brandon Hall

    Chief Technology OfficerCRD 5113480

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Contacts

3 of 89
  • Timothy Wuest

    Timothy Wuest

    Financial AdvisorCRD 1210210

  • Jessica Durand

    Registered RepresentativeCRD 7092118

  • George Fowler

    George Fowler

    OwnerCRD 848318

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Wealth teams

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Newly hired reps

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Recent M&A activity

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Recent filings

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Awards

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ETF holdings

1 of 541

Active vs passive

$1.8B in ETFs

Passive

58%

$1B

Active

30%

$742M

ETFProviderStyleCategoryValueShares% of portfolio
STATE STREET(R) SPDR(R) PORTFOLIO S&P 500(R) ETF (SPYM)State Street$60M683,0113.37%

Location

Primary office

Lake St Louis, MO

Saint Charles

Location

Lake St Louis, MO

Headquartered in Lake St Louis, MO, anchoring the St. Louis-St. Charles-Farmington, MO-IL metro in the Midwest.

Metro area
St. Louis-St. Charles-Farmington, MO-IL
Region
Midwest
County
Saint Charles
Address
4101 Lake Saint Louis Blvd
Time zone
CT (UTC-6)
Office locations

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Source: FINTRX private wealth data intelligence

Intelligence for Private Wealth