FINANCIAL PLANNING HAWAII, INC.

RIASEC RegisteredEst. 2026
Total AUM
$382M
Discretionary
$382M
100% of AUM
Avg account
$545K
Accounts
701
Employees
5
Advisory reps
5

Firm details

Headquarters
HONOLULU, Hawaii
CRD number
153930
Registered since
February 6, 2026
Custodians
CHARLES SCHWAB & CO., INC.
Fee structure
Percentage of AUM, Hourly Charges, Fixed Fees
Client types
  • HNWI84.67%
  • Individuals15.33%
Services
Financial PlanningPortfolio Management for Individuals

Firm profile

FINTRX

Overview

Financial Planning Hawaii, Inc. is a corporate, independent registered investment adviser that provides financial planning and portfolio management services to individual and family clients, as well as small businesses. The firm is SEC-registered (2026) and reports a fee model that includes a percentage of assets under management, hourly charges, and fixed fees. According to filings the firm does not identify as an active ESG investor and focuses on traditional financial planning and discretionary portfolio management rather than pension consulting or acting as a capital allocator.

Assets & Accounts

Public Holdings

Investments & Alternatives

Location & Offices

Investment profile

FINTRX

Traditional investments used

Alternative investments used

Active ESG investor

Technology & operations

FINTRX

CRM & tech providers

TAMPs used

Clients

FINTRX

Client base

Client personas

Asset composition

Asset composition: Public Funds/Mutual Funds 66%, Exchange Traded Equities 28%, Cash & Cash Equivalents 5%, Other 1%66%
  • Public Funds/Mutual Funds66%
  • Exchange Traded Equities28%
  • Cash & Cash Equivalents5%
  • Other1%

Contacts

3 of 5
  • SUSAN GABOR

    Financial PlannerCRD 4120190

  • ITAAT HUSAIN

    Financial AdvisorCRD 3027500

  • PAUL MALLORY

    Registered Investment AdviserCRD 4954768

Unlock 2 more contacts

Wealth teams

FINTRX

Newly hired reps

FINTRX

Recent M&A activity

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Recent filings

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Awards

FINTRX

ETF holdings

1 of 43

Active vs passive

$89.7M in ETFs

Passive

80%

$71.7M

Active

5%

$18M

ETFProviderStyleCategoryValueShares% of portfolio
VANGUARD DIVIDEND APPRECIATION INDEX FUND (VIG)Vanguard$9.7M44,97210.78%

Location

Primary office

HONOLULU, HI

HONOLULU

Location

HONOLULU, HI

Headquartered in HONOLULU, HI, in the West of the United States.

Region
West
County
HONOLULU
Address
677 Ala Moana Blvd
Time zone
HT (UTC-10)
Office locations

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Source: FINTRX private wealth data intelligence

Intelligence for Private Wealth