FINANCIAL GRAVITY FAMILY OFFICE SERVICES, LLC

RIASEC RegisteredEst. 2021
Total AUM
$590M
Discretionary
$590M
100% of AUM
Avg account
$192K
Accounts
3,077
Employees
45
Advisory reps
44

Firm details

Headquarters
LAKEWAY, Texas
CRD number
316024
Registered since
September 9, 2021
Custodians
CHARLES SCHWAB & CO., INC.
Fee structure
Percentage of AUM, Hourly Charges
Client types
  • Individuals54.28%
  • HNWI45.72%
Services
Financial PlanningPortfolio Management for IndividualsSelection of Other Advisers

Firm profile

FINTRX

Overview

Financial Gravity Family Office Services, LLC operates as an independent registered investment advisor and positions itself as a capital allocator and family office-style adviser for individuals, families and select institutional clients. The firm combines portfolio management, financial planning and the selection of third‑party managers with insurance brokerage and accounting capabilities, which lets it coordinate investment strategy alongside tax and insurance solutions. Registered in 2021, the firm reports a clear tilt toward equities and uses discretionary management as its primary delivery model. Investment activity centers on exchange‑traded equities as the dominant exposure, while the firm also sources third‑party alternative managers for real assets and energy-related strategies. Fee arrangements include both percentage‑of‑AUM billing and hourly charges, indicating the firm mixes ongoing managed relationships with advisory or consulting engagements. The firm does not identify as an active ESG investor.

Assets & Accounts

Public Holdings

Investments & Alternatives

Location & Offices

Investment profile

FINTRX

Traditional investments used

Alternative investments used

Active ESG investor

Technology & operations

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CRM & tech providers

TAMPs used

Clients

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Client base

Client personas

Asset composition

Asset composition: Exchange Traded Equities 74%, Public Funds/Mutual Funds 14%, Cash & Cash Equivalents 9%, Investment Grade Corp Bonds 2%, Derivatives 1%74%
  • Exchange Traded Equities74%
  • Public Funds/Mutual Funds14%
  • Cash & Cash Equivalents9%
  • Investment Grade Corp Bonds2%
  • Derivatives1%

Owners & executives

3 of 6
  • Ashley Baucum

    Chief Administrative OfficerCRD 7170881

  • Kaili Winters

    Chief Compliance OfficerCRD 6528334

  • JENNIFER WINTERS

    Chief Operating OfficerCRD 2446588

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Contacts

3 of 38
  • ROY KELSEY

    OwnerCRD 3013118

  • Marc Barnes

    Investment Adviser RepresentativeCRD 7716690

  • David Evans

    Investment Advisor RepresentativeCRD 7856729

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Wealth teams

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Newly hired reps

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Recent M&A activity

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Recent filings

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Awards

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Location

Primary office

LAKEWAY, TX

TRAVIS

Location

LAKEWAY, TX

Headquartered in LAKEWAY, TX, in the South of the United States.

Region
South
County
TRAVIS
Address
2501 620
Time zone
CT (UTC-6)
Office locations

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Source: FINTRX private wealth data intelligence

Intelligence for Private Wealth