Financial Counsel, LLC

RIASEC Registered
Total AUM
$57.1M
Discretionary
$53.5M
94% of AUM
Avg account
$313K
Accounts
182
Employees
1
Advisory reps
1

Firm details

Headquarters
,
CRD number
113828
Custodians
SEI INVESTMENTS DISTRIBUTION CO.
Fee structure
Percentage of AUM, Hourly Charges, Fixed Fees
Client types
  • HNWI85.45%
  • Individuals11.65%
  • Pension & Profit Sharing Plans2.9%
Services
Financial PlanningPortfolio Management for Individuals

Firm profile

FINTRX

Overview

Financial Counsel, LLC is an independent registered investment advisor that serves individual and family clients with a mix of portfolio management and financial planning. The firm operates under an owner-managed structure and runs fee-based advisory programs that include percentage-of-AUM billing along with hourly and fixed-fee engagements. Its advisory activity centers on discretionary portfolio management for individuals and small businesses alongside comprehensive planning work. Investmently, the firm tilts toward pooled public vehicles — primarily mutual funds and other public funds — for core equity and fixed income exposure, while maintaining the flexibility to place assets with third-party alternative managers for specific real-asset exposure. Financial Counsel, LLC is not positioned as a multi-state or institutional pension consultant and does not identify as an active ESG investor.

Assets & Accounts

Investments & Alternatives

Location & Offices

Investment profile

FINTRX

Traditional investments used

Alternative investments used

Active ESG investor

Technology & operations

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CRM & tech providers

TAMPs used

Clients

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Client base

Client personas

Asset composition

Asset composition: Public Funds/Mutual Funds 89%, Exchange Traded Equities 7%, Cash & Cash Equivalents 4%89%
  • Public Funds/Mutual Funds89%
  • Exchange Traded Equities7%
  • Cash & Cash Equivalents4%

Contacts

1 of 1
  • Todd Downing

    Managing MemberCRD 1527879

Wealth teams

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Newly hired reps

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Recent M&A activity

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Recent filings

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Awards

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Location

Primary office

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Location

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Headquartered in , null.

Office locations

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