Fi-Nancial Planner LLC

RIASEC Registered
Total AUM
$22M
Discretionary
$22M
100% of AUM
Avg account
$253K
Accounts
87
Employees
1
Advisory reps
1

Firm details

Headquarters
,
CRD number
299675
Fee structure
Percentage of AUM, Hourly Charges, Fixed Fees
Client types
  • HNWI84.09%
  • Individuals15.91%
Services
Financial PlanningPortfolio Management for Individuals

Firm profile

FINTRX

Overview

Fi-Nancial Planner LLC is a small, independent registered investment adviser that focuses on financial planning and portfolio management for individuals, families and small-business owners. The firm operates a fee-based model that includes a percentage of assets under management as well as hourly and fixed-fee engagements, which enables it to serve both ongoing wealth management clients and one-off planning projects. Its client base and product mix indicate a preference for diversified, managed solutions rather than complex in-house product manufacturing or direct private capital underwriting. Investment activity centers on public funds and pooled vehicles: the firm builds discretionary portfolios largely from mutual funds and similar public fund structures. It does not report a focus on ESG investing and does not position itself as a multi-state or institutional pension consultant. The adviser appears to prioritize relatively straightforward, scalable portfolio solutions appropriate for individual and family balance sheets rather than direct principal investing or capital allocation on behalf of clients.

Assets & Accounts

Public Holdings

Investments & Alternatives

Location & Offices

Investment profile

FINTRX

Traditional investments used

Alternative investments used

Active ESG investor

Technology & operations

FINTRX

CRM & tech providers

TAMPs used

Clients

FINTRX

Client base

Client personas

Asset composition

Asset composition: Public Funds/Mutual Funds 95%, Private Funds 3%, Exchange Traded Equities 1%, Cash & Cash Equivalents 1%95%
  • Public Funds/Mutual Funds95%
  • Private Funds3%
  • Exchange Traded Equities1%
  • Cash & Cash Equivalents1%

Contacts

1 of 1
  • Daniel Kenny

    Daniel Kenny

    Founder & Financial PlannerCRD 6607888

Wealth teams

FINTRX

Newly hired reps

FINTRX

Recent M&A activity

FINTRX

Recent filings

FINTRX

Awards

FINTRX

Location

Primary office

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Location

, null

Headquartered in , null.

Office locations

Similar firms

Source: FINTRX private wealth data intelligence

Intelligence for Private Wealth