Fern Financial Group, LLC

RIAState Registered
Total AUM
$63M
Discretionary
$63M
100% of AUM
Avg account
$492K
Accounts
128
Employees
3
Advisory reps
5

Firm details

Headquarters
,
CRD number
322658
Custodians
ASSETMARK TRUST CO., FIDELITY DISTRIBUTORS COMPANY LLC
Fee structure
Percentage of AUM, Fixed Fees, Performance Based Fees
Client types
  • HNWI72.76%
  • Pooled Investment Vehicles15.71%
  • Individuals10.74%
  • Pension & Profit Sharing Plans0.79%
Services
Financial PlanningPortfolio Management for IndividualsPortfolio Management for Pooled Investment VehiclesSelection of Other Advisers

Firm profile

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Overview

Fern Financial Group, LLC is a small independent RIA organized as a limited liability company that positions itself as a capital allocator for both individuals/families and institutional clients. The firm provides financial planning and portfolio management for individuals, small businesses and pooled investment vehicles, and it also performs manager selection for third‑party advisers. Fee arrangements include percentage‑of‑AUM billing alongside fixed fees and, for some services, performance‑based fees. Fern identifies as an active ESG investor and lists industry affiliations that include accountants, an insurance company, and roles as sponsor/GP/managing member of pooled investment vehicles. The firm is state‑registered in Arizona, California, Kansas, Missouri, North Carolina, Nevada and Texas.

Assets & Accounts

Investments & Alternatives

Location & Offices

Investment profile

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Traditional investments used

Alternative investments used

Active ESG investor

Technology & operations

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CRM & tech providers

TAMPs used

Clients

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Client base

Client personas

Asset composition

Asset composition: Public Funds/Mutual Funds 72%, Exchange Traded Equities 27%, Cash & Cash Equivalents 1%72%
  • Public Funds/Mutual Funds72%
  • Exchange Traded Equities27%
  • Cash & Cash Equivalents1%

Contacts

3 of 5
  • Josh Pollard

    Josh Pollard

    Managing PartnerCRD 6692783

  • Robert Nichols

    Robert Nichols

    Managing PartnerCRD 7472846

  • Tyler Self

    Tyler Self

    Co-Founder & Managing PartnerCRD 7605493

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Wealth teams

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Newly hired reps

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Recent M&A activity

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Recent filings

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Awards

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Location

Primary office

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Location

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Headquartered in , null.

Office locations

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