Essential Planning, LLC

RIASEC RegisteredEst. 1996
Total AUM
$524M
Discretionary
$524M
100% of AUM
Avg account
$238K
Accounts
2,207
Employees
11
Advisory reps
3

Firm details

Headquarters
Portsmouth, New Hampshire
CRD number
106651
Registered since
March 15, 1996
Custodians
CHARLES SCHWAB & CO., INC.
Fee structure
Percentage of AUM, Hourly Charges, Fixed Fees
Client types
  • HNWI64.73%
  • Individuals35.27%
Services
Financial PlanningPortfolio Management for IndividualsSelection of Other Advisers

Firm profile

FINTRX

Overview

Essential Planning, LLC is an independent, SEC-registered RIA founded in 1996 and structured as an LLC with individual ownership. The firm serves primarily individual and family clients and provides financial planning, portfolio management for individuals and small businesses, and manager selection. Compensation is a mix of AUM-based fees, hourly charges, and fixed fees. The firm reports being an active ESG investor and acts as a capital allocator when selecting outside managers.

Assets & Accounts

Public Holdings

Investments & Alternatives

Location & Offices

Investment profile

FINTRX

Traditional investments used

Alternative investments used

Active ESG investor

Technology & operations

FINTRX

CRM & tech providers

TAMPs used

Clients

FINTRX

Client base

Client personas

Asset composition

Asset composition: Public Funds/Mutual Funds 70%, Exchange Traded Equities 18%, Cash & Cash Equivalents 11%, US Government Bonds 1%70%
  • Public Funds/Mutual Funds70%
  • Exchange Traded Equities18%
  • Cash & Cash Equivalents11%
  • US Government Bonds1%

Contacts

3 of 3
  • Andrew Lord

    Andrew Lord

    PresidentCRD 1289303

  • Hunter Lord

    Hunter Lord

    Investment Advisor RepresentativeCRD 7074796

  • Paul Doran

    Paul Doran

    Investment Advisor RepresentativeCRD 4522180

Wealth teams

FINTRX

Newly hired reps

FINTRX

Recent M&A activity

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Recent filings

FINTRX

Awards

FINTRX

ETF holdings

1 of 65

Active vs passive

$338M in ETFs

Passive

45%

$152M

Active

55%

$186M

ETFProviderStyleCategoryValueShares% of portfolio
DIMENSIONAL US CORE EQUITY MARKET ETF (DFAU)DimensionalActiveLarge Blend$55.7M1,077,46816.46%

Location

Primary office

Portsmouth, NH

Rockingham

Location

Portsmouth, NH

Headquartered in Portsmouth, NH, anchoring the Boston-Worcester-Providence, MA-RI-NH-CT metro in the Northeast.

Metro area
Boston-Worcester-Providence, MA-RI-NH-CT
Region
Northeast
County
Rockingham
Address
500 Market St
Time zone
ET (UTC-5)
Office locations

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Source: FINTRX private wealth data intelligence

Intelligence for Private Wealth