Essential Planning, LLC

RIASEC RegisteredEst. 1996
Total AUM
$524M
Discretionary
$524M
100% of AUM
Avg account
$238K
Accounts
2,207
Employees
11
Advisory reps
3

Firm details

Headquarters
Portsmouth, New Hampshire
CRD number
106651
Registered since
March 15, 1996
Custodians
CHARLES SCHWAB & CO., INC.
Fee structure
Percentage of AUM, Hourly Charges, Fixed Fees
Client types
  • HNWI64.73%
  • Individuals35.27%
Services
Financial PlanningPortfolio Management for IndividualsSelection of Other Advisers

Firm profile

FINTRX

Overview

Essential Planning, LLC is an independent, SEC-registered RIA organized as an LLC and operating as a capital allocator for individuals and families. The firm provides comprehensive financial planning, portfolio management for individuals and small businesses, and selects third-party advisers when appropriate. Its fee arrangements include AUM-based fees, hourly billing, and fixed fees. Essential Planning identifies as an active ESG investor and uses external managers to access non-traditional exposures.

Assets & Accounts

Public Holdings

Investments & Alternatives

Location & Offices

Investment profile

FINTRX

Traditional investments used

Alternative investments used

Active ESG investor

Technology & operations

FINTRX

CRM & tech providers

TAMPs used

Clients

FINTRX

Client base

Client personas

Asset composition

Asset composition: Public Funds/Mutual Funds 70%, Exchange Traded Equities 18%, Cash & Cash Equivalents 11%, US Government Bonds 1%70%
  • Public Funds/Mutual Funds70%
  • Exchange Traded Equities18%
  • Cash & Cash Equivalents11%
  • US Government Bonds1%

Contacts

3 of 3
  • Paul Doran

    Paul Doran

    Investment Advisor RepresentativeCRD 4522180

  • Andrew Lord

    Andrew Lord

    PresidentCRD 1289303

  • Hunter Lord

    Hunter Lord

    Investment Advisor RepresentativeCRD 7074796

Wealth teams

FINTRX

Newly hired reps

FINTRX

Recent M&A activity

FINTRX

Recent filings

FINTRX

Awards

FINTRX

ETF holdings

1 of 65

Active vs passive

$338M in ETFs

Passive

45%

$152M

Active

55%

$186M

ETFProviderStyleCategoryValueShares% of portfolio
DIMENSIONAL US CORE EQUITY MARKET ETF (DFAU)DimensionalActiveLarge Blend$55.7M1,077,46816.46%

Location

Primary office

Portsmouth, NH

Rockingham

Location

Portsmouth, NH

Headquartered in Portsmouth, NH, anchoring the Boston-Worcester-Providence, MA-RI-NH-CT metro in the Northeast.

Metro area
Boston-Worcester-Providence, MA-RI-NH-CT
Region
Northeast
County
Rockingham
Address
500 Market St
Time zone
ET (UTC-5)
Office locations

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Source: FINTRX private wealth data intelligence

Intelligence for Private Wealth