ESSENTIAL INVESTING

RIASEC Registered
Total AUM
$53.5M
Discretionary
$53.5M
100% of AUM
Avg account
$207K
Accounts
259
Employees
2
Advisory reps
3

Firm details

Headquarters
PHOENIX, Arizona
CRD number
242790
Custodians
CHARLES SCHWAB & CO., INC.
Fee structure
Percentage of AUM
Client types
  • HNWI47.6%
  • Individuals26.87%
  • Charitable Organizations25.53%
Services
Financial PlanningPortfolio Management for IndividualsPortfolio Management for Pooled Investment Vehicles

Firm profile

FINTRX

Overview

Essential Investing is an independent, individually owned RIA structured as an LLC that focuses on fee-based portfolio management and financial planning for individuals, families and small institutions. The firm’s stated preference is equities — particularly exchange-traded instruments — and it runs discretionary portfolios for clients as well as management for pooled investment vehicles. Its business model centers on a percentage-of-AUM fee schedule and on delivering diversified portfolios that combine liquid public market exposures with selected alternative strategies. Investment activity centers on active equity allocation supplemented by third-party alternative managers and mutual funds. Essential Investing does not position itself as a multi-state or pension consultant and is not identified as a capital allocator, but it does make use of external managers across a range of private markets and credit strategies when appropriate for client objectives.

Assets & Accounts

Public Holdings

Investments & Alternatives

Location & Offices

Investment profile

FINTRX

Traditional investments used

Alternative investments used

Active ESG investor

Technology & operations

FINTRX

CRM & tech providers

TAMPs used

Clients

FINTRX

Client base

Client personas

Asset composition

Asset composition: Exchange Traded Equities 75%, Public Funds/Mutual Funds 14%, Cash & Cash Equivalents 8%, US Government Bonds 2%, Investment Grade Corp Bonds 1%75%
  • Exchange Traded Equities75%
  • Public Funds/Mutual Funds14%
  • Cash & Cash Equivalents8%
  • US Government Bonds2%
  • Investment Grade Corp Bonds1%

Owners & executives

2 of 2
  • Jarrod Rice

    Chief Operation OfficerCRD 8203091

  • JOHN MERSEK

    CEO & FounderCRD 6414039

Contacts

1 of 1
  • Joshua James

    Executive DirectorCRD 8271130

Wealth teams

FINTRX

Newly hired reps

FINTRX

Recent M&A activity

FINTRX

Recent filings

FINTRX

Awards

FINTRX

Location

Primary office

PHOENIX, AZ

MARICOPA

Location

PHOENIX, AZ

Headquartered in PHOENIX, AZ, anchoring the Phoenix-Mesa, AZ metro in the West.

Metro area
Phoenix-Mesa, AZ
Region
West
County
MARICOPA
Address
13802 N 32nd St
Time zone
MT (UTC-7)
Office locations

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Source: FINTRX private wealth data intelligence

Intelligence for Private Wealth