ESSENTIAL INVESTING
Firm details
- Headquarters
- PHOENIX, Arizona
- CRD number
- 242790
- Custodians
- CHARLES SCHWAB & CO., INC.
- Fee structure
- Percentage of AUM
- Client types
- HNWI47.6%
- Individuals26.87%
- Charitable Organizations25.53%
- Services
- Financial PlanningPortfolio Management for IndividualsPortfolio Management for Pooled Investment Vehicles
Firm profile
FINTRXOverview
Essential Investing is an independent, individually owned RIA structured as an LLC that focuses on fee-based portfolio management and financial planning for individuals, families and small institutions. The firm’s stated preference is equities — particularly exchange-traded instruments — and it runs discretionary portfolios for clients as well as management for pooled investment vehicles. Its business model centers on a percentage-of-AUM fee schedule and on delivering diversified portfolios that combine liquid public market exposures with selected alternative strategies. Investment activity centers on active equity allocation supplemented by third-party alternative managers and mutual funds. Essential Investing does not position itself as a multi-state or pension consultant and is not identified as a capital allocator, but it does make use of external managers across a range of private markets and credit strategies when appropriate for client objectives.
Assets & Accounts
Public Holdings
Investments & Alternatives
Location & Offices
Investment profile
FINTRXTraditional investments used
Alternative investments used
Active ESG investor
Technology & operations
FINTRXCRM & tech providers
TAMPs used
Clients
FINTRXClient base
Client personas
Asset composition
- Exchange Traded Equities75%
- Public Funds/Mutual Funds14%
- Cash & Cash Equivalents8%
- US Government Bonds2%
- Investment Grade Corp Bonds1%
Owners & executives
2 of 2Jarrod Rice
Chief Operation OfficerCRD 8203091
JOHN MERSEK
CEO & FounderCRD 6414039
Contacts
1 of 1Joshua James
Executive DirectorCRD 8271130
Wealth teams
FINTRXNewly hired reps
FINTRXRecent M&A activity
FINTRXRecent filings
FINTRXAwards
FINTRXLocation
PHOENIX, AZ
MARICOPA
Location
PHOENIX, AZ
Headquartered in PHOENIX, AZ, anchoring the Phoenix-Mesa, AZ metro in the West.
- Metro area
- Phoenix-Mesa, AZ
- Region
- West
- County
- MARICOPA
- Address
- 13802 N 32nd St
- Time zone
- MT (UTC-7)
- Office locations
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