Equilibrium Financial Planning

RIASEC Registered
Total AUM
$13.1M
Discretionary
$13.1M
100% of AUM
Avg account
$1M
Accounts
13
Employees
2
Advisory reps
2

Firm details

Headquarters
,
CRD number
327454
Custodians
CHARLES SCHWAB & CO., INC.
Fee structure
Percentage of AUM, Hourly Charges, Fixed Fees
Client types
  • HNWI84.01%
  • Individuals15.99%
Services
Financial PlanningPortfolio Management for Individuals

Firm profile

FINTRX

Overview

Equilibrium Financial Planning is a small, independent registered investment adviser organized as an LLC that focuses on financial planning and portfolio management for individuals and small businesses. The firm operates as an owner-managed practice and delivers advice through a mix of fee models — percentage of assets under management, hourly charges and fixed fees — allowing flexibility for different client needs. Investment activity is concentrated in pooled, manager-driven vehicles rather than direct stock-picking. Filings show the firm runs discretionary mandates and favors public mutual funds as the core building block of client portfolios, supplemented by allocations to real estate through third‑party alternative managers. Equilibrium is not an active ESG investor, does not identify as a multi-state adviser, and is not structured as a pension consultant or related adviser.

Assets & Accounts

Public Holdings

Investments & Alternatives

Location & Offices

Investment profile

FINTRX

Traditional investments used

Alternative investments used

Active ESG investor

Technology & operations

FINTRX

CRM & tech providers

TAMPs used

Clients

FINTRX

Client base

Client personas

Asset composition

Asset composition: Public Funds/Mutual Funds 80%, Exchange Traded Equities 10%, Cash & Cash Equivalents 10%80%
  • Public Funds/Mutual Funds80%
  • Exchange Traded Equities10%
  • Cash & Cash Equivalents10%

Contacts

2 of 2
  • Eric Johns

    Eric Johns

    PresidentCRD 7778105

  • Rachael Johns

    Rachael Johns

    Director of OperationsCRD 7779654

Wealth teams

FINTRX

Newly hired reps

FINTRX

Recent M&A activity

FINTRX

Recent filings

FINTRX

Awards

FINTRX

Location

Primary office

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Location

, null

Headquartered in , null.

Office locations

Similar firms

Source: FINTRX private wealth data intelligence

Intelligence for Private Wealth