ENDURING WEALTH MANAGEMENT, LLC
Firm details
- Headquarters
- MERIDIAN, Idaho
- CRD number
- 337527
- Registered since
- July 28, 2025
- Custodians
- RAYMOND JAMES & ASSOCIATES, INC.
- Fee structure
- Percentage of AUM
- Client types
- HNWI78.91%
- Individuals20.69%
- Pooled Investment Vehicles0.4%
- Services
- Financial PlanningPortfolio Management for Individuals
Firm profile
FINTRXOverview
Enduring Wealth Management, LLC operates as an independent registered investment adviser, registered with the SEC in 2025 and owned by an individual. The firm serves both individual and family clients as well as institutional relationships, providing financial planning and portfolio management focused on fee-based relationships (percentage of AUM). Its advisory activity centers on discretionary portfolio management for individuals and small businesses, with a business model that favors managed vehicles over active single-name stock picking. Investment preferences evident in the firm’s filings show a heavy allocation to public mutual funds and similar pooled vehicles, alongside targeted use of third‑party real estate managers and annuity products. Enduring Wealth does not identify itself as an active ESG investor and is not presented as a capital allocator; rather, it sources external managers and products to construct client portfolios. Custodial and platform choices appear to be an important part of the operational setup, with a single primary custodian holding the large majority of assets.
Assets & Accounts
Public Holdings
Investments & Alternatives
Location & Offices
Investment profile
FINTRXTraditional investments used
Alternative investments used
Active ESG investor
Technology & operations
FINTRXCRM & tech providers
TAMPs used
Clients
FINTRXClient base
Client personas
Asset composition
- Public Funds/Mutual Funds97%
- Cash & Cash Equivalents2%
Contacts
1 of 1GREGORY RICE
PresidentCRD 4681869
Wealth teams
FINTRXNewly hired reps
FINTRXRecent M&A activity
FINTRXRecent filings
FINTRXAwards
FINTRXLocation
MERIDIAN, ID
ADA
Location
MERIDIAN, ID
Headquartered in MERIDIAN, ID, anchoring the Boise City-Mountain Home-Ontario, ID-OR metro in the West.
- Metro area
- Boise City-Mountain Home-Ontario, ID-OR
- Region
- West
- County
- ADA
- Address
- 3537 W Patel Ct
- Time zone
- MT (UTC-7)
- Office locations
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