Endeavor Financial Planning

RIASEC Registered
Total AUM
$53.2M
Discretionary
$53.2M
100% of AUM
Avg account
$329K
Accounts
162
Employees
1
Advisory reps
1

Firm details

Headquarters
Sacramento, California
CRD number
287615
Custodians
CHARLES SCHWAB & CO., INC.
Fee structure
Percentage of AUM, Fixed Fees
Client types
  • HNWI91.59%
  • Individuals8.41%
Services
Financial PlanningPortfolio Management for IndividualsSelection of Other Advisers

Firm profile

FINTRX

Overview

Endeavor Financial Planning operates as a sole proprietorship and is registered as an independent RIA focused on individual and family clients. The business is owner-operated and positions itself as a capital allocator—providing financial planning, discretionary portfolio management for individuals and small businesses, and the selection of outside advisers when appropriate. Its fee model combines a percentage-of-AUM component with fixed fees. The firm self-identifies as an active ESG investor.

Assets & Accounts

Public Holdings

Investments & Alternatives

Investment profile

FINTRX

Traditional investments used

Alternative investments used

Active ESG investor

Technology & operations

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CRM & tech providers

TAMPs used

Clients

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Client base

Client personas

Asset composition

Asset composition: Exchange Traded Equities 95%, Cash & Cash Equivalents 5%95%
  • Exchange Traded Equities95%
  • Cash & Cash Equivalents5%

Contacts

1 of 1
  • Paige Farrell

    Paige Farrell

    Financial Planner & Investment AdvisorCRD 6472184

Wealth teams

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Newly hired reps

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Recent M&A activity

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Recent filings

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Awards

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Location

Primary office

Sacramento, CA

Sacramento

Location

Sacramento, CA

Headquartered in Sacramento, CA, anchoring the Sacramento-Roseville, CA metro in the West.

Metro area
Sacramento-Roseville, CA
Region
West
County
Sacramento
Address
333 University Ave
Time zone
PT (UTC-8)
Office locations

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Source: FINTRX private wealth data intelligence

Intelligence for Private Wealth