ENDEAVOR FINANCIAL PLANNING

RIASEC Registered
Total AUM
$51.8M
Discretionary
$51.8M
100% of AUM
Avg account
$348K
Accounts
149
Employees
1
Advisory reps
1

Firm details

Headquarters
SACRAMENTO, California
CRD number
287615
Custodians
CHARLES SCHWAB & CO., INC.
Fee structure
Percentage of AUM, Fixed Fees
Client types
  • HNWI85.57%
  • Individuals14.43%
Services
Financial PlanningPortfolio Management for IndividualsSelection of Other Advisers

Firm profile

FINTRX

Overview

Endeavor Financial Planning is a small, independent registered investment adviser that centers its practice on financial planning and discretionary portfolio management for individuals and families. The firm uses a fee model that blends percentage-of-AUM billing with fixed fees and positions itself as a capital allocator when clients need access to outside managers or nontraditional solutions. Investment activity is clearly equity-centric: the adviser has an explicit preference for exchange-traded equities and integrates ESG considerations into its process, indicating a tilt toward publicly traded stocks and ETFs that meet environmental, social and governance criteria. Strategically, the firm combines direct equity exposures with curated use of third-party managers when a client’s goals call for strategies the firm does not run internally. That selection-of-advisers capability suggests a readiness to source specialist managers for niche mandates, while keeping core portfolios concentrated in liquid, exchange-traded instruments for transparency and ease of custody.

Assets & Accounts

Public Holdings

Investments & Alternatives

Location & Offices

Investment profile

FINTRX

Traditional investments used

Alternative investments used

Active ESG investor

Technology & operations

FINTRX

CRM & tech providers

TAMPs used

Clients

FINTRX

Client base

Client personas

Asset composition

Asset composition: Exchange Traded Equities 95%, Cash & Cash Equivalents 5%95%
  • Exchange Traded Equities95%
  • Cash & Cash Equivalents5%

Contacts

1 of 1
  • PAIGE FARRELL

    Financial Planner & Investment AdvisorCRD 6472184

Wealth teams

FINTRX

Newly hired reps

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Recent M&A activity

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Recent filings

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Awards

FINTRX

Location

Primary office

SACRAMENTO, CA

SACRAMENTO

Location

SACRAMENTO, CA

Headquartered in SACRAMENTO, CA, anchoring the Sacramento-Roseville, CA metro in the West.

Metro area
Sacramento-Roseville, CA
Region
West
County
SACRAMENTO
Address
555 University Ave
Time zone
PT (UTC-8)
Office locations

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Source: FINTRX private wealth data intelligence

Intelligence for Private Wealth