East Face LLC

RIASEC Registered
Total AUM
$18.7M
Discretionary
$18.7M
100% of AUM
Avg account
$1.9M
Accounts
10
Employees
1
Advisory reps
1

Firm details

Headquarters
,
CRD number
337305
Custodians
CHARLES SCHWAB & CO., INC.
Fee structure
Percentage of AUM, Hourly Charges, Fixed Fees
Client types
  • HNWI89.3%
  • Individuals5.57%
  • Charitable Organizations5.12%
Services
Financial PlanningPortfolio Management for Individuals

Firm profile

FINTRX

Overview

East Face LLC is a small, single-owner registered investment adviser organized as a limited liability company that focuses on financial planning and portfolio management for individuals and small businesses. The firm operates primarily on a discretionary basis, with its fee arrangements including percentage-of-AUM billing alongside hourly and fixed-fee engagements. Its filing indicates a clear tilt toward publicly traded equities as the preferred allocation, and the firm does not identify itself as an active ESG investor or a multi-state adviser. Advisory activity is concentrated on standard wealth-management services—financial planning and discretionary portfolio oversight—rather than institutional pension consulting or capital allocation at scale. The firm reports no separate related adviser relationships and is not positioned as a family office in the filing.

Assets & Accounts

Public Holdings

Investments & Alternatives

Location & Offices

Investment profile

FINTRX

Traditional investments used

Alternative investments used

Active ESG investor

Technology & operations

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CRM & tech providers

TAMPs used

Clients

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Client base

Client personas

Asset composition

Asset composition: Exchange Traded Equities 61%, Cash & Cash Equivalents 27%, Non-Exchange Traded Equities 5%, Public Funds/Mutual Funds 3%, US Government Bonds 2%, Derivatives 1%, Private Funds 1%61%
  • Exchange Traded Equities61%
  • Cash & Cash Equivalents27%
  • Non-Exchange Traded Equities5%
  • Public Funds/Mutual Funds3%
  • US Government Bonds2%

Contacts

1 of 1
  • Peter Obermeyer

    Peter Obermeyer

    Owner, Portfolio ManagerCRD 8125630

Wealth teams

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Newly hired reps

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Recent M&A activity

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Recent filings

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Awards

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Location

Primary office

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Location

, null

Headquartered in , null.

Office locations

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Source: FINTRX private wealth data intelligence

Intelligence for Private Wealth