Dixon Financial Services

RIASEC RegisteredEst. 1992
Total AUM
$1.1B
Discretionary
$958M
88% of AUM
Avg account
$3.2M
Accounts
335
Employees
4
Advisory reps
6

Firm details

Headquarters
,
CRD number
107166
Registered since
June 25, 1992
Custodians
CHARLES SCHWAB & CO., INC.
Fee structure
Percentage of AUM, Hourly Charges
Client types
  • HNWI91.74%
  • Individuals6.17%
  • Charitable Organizations1.7%
  • Corporations / Businesses0.39%
Services
Financial PlanningPortfolio Management for IndividualsEducational Seminars / Workshops

Firm profile

FINTRX

Overview

Dixon Financial Services is an independent, corporation-style registered investment adviser that has been operating since 1992 and is owned by an individual. The firm serves both individual and family clients as well as institutional clients, and its advisory services emphasize financial planning, portfolio management for individuals and small businesses, and educational seminars and workshops. Fee arrangements are primarily a percentage of assets under management supplemented by hourly charges for planning or advisory time. Dixon Financial Services does not market itself as an active ESG investor or a multi-state adviser and has an affiliation with an insurance company, which informs some of its product shelf. Portfolio construction shows a clear preference for pooled public vehicles — mutual funds and ETFs dominate the investable universe the firm uses. The equity sleeve reported on 13F filings is ETF-heavy, and the largest single position is the Dimensional International Value ETF, pointing to a systematic tilt toward diversified, factor-oriented international exposure rather than concentrated single-stock bets. Discretionary management represents the bulk of client assets, consistent with an advisory model built around ongoing portfolio oversight for high-net-worth households and small institutions.

Assets & Accounts

Public Holdings

Investments & Alternatives

Location & Offices

Investment profile

FINTRX

Traditional investments used

Alternative investments used

Active ESG investor

Technology & operations

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CRM & tech providers

TAMPs used

Clients

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Client base

Client personas

Asset composition

Asset composition: Public Funds/Mutual Funds 91%, Exchange Traded Equities 4%, Cash & Cash Equivalents 4%, State & Local Bonds 1%91%
  • Public Funds/Mutual Funds91%
  • Exchange Traded Equities4%
  • Cash & Cash Equivalents4%
  • State & Local Bonds1%

Contacts

3 of 6
  • Wayne Freeman

    Wayne Freeman

    Client ServicesCRD 2179333

  • David Potts

    AssociateCRD 6869818

  • Cory Degraaf

    OperationsCRD 7007450

Unlock 3 more contacts

Wealth teams

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Newly hired reps

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Recent M&A activity

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Recent filings

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Awards

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ETF holdings

1 of 21

Active vs passive

$194M in ETFs

Passive

6%

$11.8M

Active

94%

$182M

ETFProviderStyleCategoryValueShares% of portfolio
DIMENSIONAL INTERNATIONAL VALUE ETF (DFIV)DimensionalActiveForeign Large Value$65.6M1,242,94133.87%

Location

Primary office

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Location

, null

Headquartered in , null.

Office locations

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Source: FINTRX private wealth data intelligence

Intelligence for Private Wealth