Diversified, LLC

RIASEC Registered
Total AUM
$2.8B
Discretionary
$2.7B
98% of AUM
Avg account
$425K
Accounts
6,570
Employees
53
Advisory reps
30

Firm details

Headquarters
Wilmington, Delaware
CRD number
331709
Registered since
August 5, 2024
Custodians
SEI INVESTMENTS DISTRIBUTION CO., CHARLES SCHWAB & CO., INC.
Fee structure
Percentage of AUM, Fixed Fees, Other
Client types
  • HNWI79.55%
  • Individuals15.76%
  • Pension & Profit Sharing Plans2.24%
  • Pooled Investment Vehicles1.73%
  • Corporations / Businesses0.72%
Services
Financial PlanningPortfolio Management for IndividualsPortfolio Management for Pooled Investment VehiclesPortfolio Management for Institutional ClientsPension ConsultingSelection of Other Advisers

Firm profile

FINTRX

Overview

Diversified, LLC is an independent investment adviser organized as a limited liability company and registered with the SEC in 2024. It serves both individual and family clients as well as institutional accounts and positions itself as a capital allocator that blends portfolio management with financial planning and related advisory services. The firm also operates as an insurance broker and offers pension consulting and selection-of-other-advisers capabilities, indicating a hybrid advice and distribution model. Fees are charged on a percentage-of-AUM basis alongside fixed and other fee arrangements. The firm does not identify as an active ESG investor. Diversified received a Citywire mention in 2023 ("50 Growers Across America"), reflecting some industry recognition.

Assets & Accounts

Public Holdings

Investments & Alternatives

Location & Offices

Investment profile

FINTRX

Traditional investments used

Alternative investments used

Active ESG investor

Technology & operations

FINTRX

CRM & tech providers

TAMPs used

Clients

FINTRX

Client base

Client personas

Asset composition

Asset composition: Public Funds/Mutual Funds 80%, Exchange Traded Equities 13%, Cash & Cash Equivalents 3%, State & Local Bonds 2%, US Government Bonds 1%, Investment Grade Corp Bonds 1%80%
  • Public Funds/Mutual Funds80%
  • Exchange Traded Equities13%
  • Cash & Cash Equivalents3%
  • State & Local Bonds2%
  • US Government Bonds1%

Owners & executives

FINTRX

Contacts

FINTRX

Wealth teams

FINTRX

Newly hired reps

FINTRX

Recent M&A activity

FINTRX

Recent filings

FINTRX

Awards

FINTRX

ETF holdings

1 of 220

Active vs passive

$1.9B in ETFs

Passive

67%

$1.3B

Active

20%

$634M

ETFProviderStyleCategoryValueShares% of portfolio
SCHWAB US LARGE-CAP ETF (SCHX)SchwabPassiveLarge Blend$581M19,381,80130.17%

Location

Primary office

Wilmington, DE

New Castle

Location

Wilmington, DE

Headquartered in Wilmington, DE, anchoring the Philadelphia-Reading-Camden, PA-NJ-DE-MD metro in the South.

Metro area
Philadelphia-Reading-Camden, PA-NJ-DE-MD
Region
South
County
New Castle
Address
3705 Concord Pike
Time zone
ET (UTC-5)
Office locations

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Source: FINTRX private wealth data intelligence

Intelligence for Private Wealth