Diversified, LLC
Firm details
- Headquarters
- Wilmington, Delaware
- CRD number
- 331709
- Registered since
- August 5, 2024
- Website
- diversifiedllc.com
- Custodians
- SEI INVESTMENTS DISTRIBUTION CO., CHARLES SCHWAB & CO., INC.
- Fee structure
- Percentage of AUM, Fixed Fees, Other
- Client types
- HNWI79.55%
- Individuals15.76%
- Pension & Profit Sharing Plans2.24%
- Pooled Investment Vehicles1.73%
- Corporations / Businesses0.72%
- Services
- Financial PlanningPortfolio Management for IndividualsPortfolio Management for Pooled Investment VehiclesPortfolio Management for Institutional ClientsPension ConsultingSelection of Other Advisers
Firm profile
FINTRXOverview
Diversified, LLC is an independent investment adviser organized as a limited liability company and registered with the SEC in 2024. It serves both individual and family clients as well as institutional accounts and positions itself as a capital allocator that blends portfolio management with financial planning and related advisory services. The firm also operates as an insurance broker and offers pension consulting and selection-of-other-advisers capabilities, indicating a hybrid advice and distribution model. Fees are charged on a percentage-of-AUM basis alongside fixed and other fee arrangements. The firm does not identify as an active ESG investor. Diversified received a Citywire mention in 2023 ("50 Growers Across America"), reflecting some industry recognition.
Assets & Accounts
Public Holdings
Investments & Alternatives
Location & Offices
Investment profile
FINTRXTraditional investments used
Alternative investments used
Active ESG investor
Technology & operations
FINTRXCRM & tech providers
TAMPs used
Clients
FINTRXClient base
Client personas
Asset composition
- Public Funds/Mutual Funds80%
- Exchange Traded Equities13%
- Cash & Cash Equivalents3%
- State & Local Bonds2%
- US Government Bonds1%
Owners & executives
FINTRXContacts
FINTRXWealth teams
FINTRXNewly hired reps
FINTRXRecent M&A activity
FINTRXRecent filings
FINTRXAwards
FINTRXETF holdings
1 of 220Active vs passive
$1.9B in ETFs
67%
$1.3B
20%
$634M
| ETF | Provider | Style | Category | Value | Shares | % of portfolio |
|---|---|---|---|---|---|---|
| SCHWAB US LARGE-CAP ETF (SCHX) | Schwab | Passive | Large Blend | $581M | 19,381,801 | 30.17% |
Location
Wilmington, DE
New Castle
Location
Wilmington, DE
Headquartered in Wilmington, DE, anchoring the Philadelphia-Reading-Camden, PA-NJ-DE-MD metro in the South.
- Metro area
- Philadelphia-Reading-Camden, PA-NJ-DE-MD
- Region
- South
- County
- New Castle
- Address
- 3705 Concord Pike
- Time zone
- ET (UTC-5)
- Office locations
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