Directional Financial Services

RIASEC RegisteredEst. 2014
Total AUM
$11.5M
Discretionary
$11.5M
100% of AUM
Avg account
$337K
Accounts
34
Employees
4
Advisory reps
4

Firm details

Headquarters
Seattle, Washington
CRD number
171903
Registered since
June 27, 2014
Custodians
CHARLES SCHWAB & CO., INC.
Fee structure
Percentage of AUM, Hourly Charges, Fixed Fees
Client types
  • Individuals100%
Services
Financial PlanningPortfolio Management for Individuals

Firm profile

FINTRX

Overview

Directional Financial Services is a small, independent registered investment adviser organized as an LLC and registered with the SEC since 2014. The firm focuses on work with individual and family clients, providing financial planning and portfolio management for individuals and small businesses. Its billing includes asset-based fees alongside hourly and fixed-fee arrangements. The firm reports it is not an active ESG investor and lists a related-adviser relationship on its regulatory filing. Industry affiliations disclosed include connections with another investment adviser, a law firm, an insurance company, and a real estate broker. Directional is identified as not being a capital allocator.

Assets & Accounts

Public Holdings

Investments & Alternatives

Location & Offices

Investment profile

FINTRX

Traditional investments used

Alternative investments used

Active ESG investor

Technology & operations

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CRM & tech providers

TAMPs used

Clients

FINTRX

Client base

Client personas

Asset composition

Asset composition: Exchange Traded Equities 81%, Public Funds/Mutual Funds 15%, Cash & Cash Equivalents 4%81%
  • Exchange Traded Equities81%
  • Public Funds/Mutual Funds15%
  • Cash & Cash Equivalents4%

Owners & executives

2 of 2
  • Justin Buller

    Justin Buller

    Chief Compliance OfficerCRD 2075899

  • Erik Lehr

    Erik Lehr

    Chief Investment OfficerCRD 6087553

Contacts

2 of 2
  • Kevin Byrd

    Kevin Byrd

    Associate, Financial AdvisorCRD 7491228

  • Jason Sulkosky

    Jason Sulkosky

    Financial AdvisorCRD 4013916

Wealth teams

FINTRX

Newly hired reps

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Recent M&A activity

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Recent filings

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Awards

FINTRX

Location

Primary office

Seattle, WA

King

Location

Seattle, WA

Headquartered in Seattle, WA, anchoring the Seattle-Tacoma, WA metro in the West.

Metro area
Seattle-Tacoma, WA
Region
West
County
King
Address
1420 5th Ave
Time zone
PT (UTC-8)
Office locations

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Source: FINTRX private wealth data intelligence

Intelligence for Private Wealth