Demand Wealth

RIASEC RegisteredEst. 2020
Total AUM
$165M
Discretionary
$165M
100% of AUM
Avg account
$523K
Accounts
315
Employees
3
Advisory reps
3

Firm details

Headquarters
,
CRD number
307043
Registered since
March 3, 2020
Custodians
CHARLES SCHWAB & CO., INC.
Fee structure
Percentage of AUM, Hourly Charges, Fixed Fees
Client types
  • HNWI90.64%
  • Individuals9.11%
  • Charitable Organizations0.24%
Services
Financial PlanningPortfolio Management for Individuals

Firm profile

FINTRX

Overview

Demand Wealth is an independent registered investment adviser organized as a limited liability company and registered with the SEC in 2020. The firm provides financial planning and discretionary portfolio management focused on individuals, families and small business owners, and it also serves institutional clients. Fee arrangements include percentage-of-AUM billing alongside hourly and fixed-fee engagements, allowing flexibility for both ongoing wealth management and project-based advice. Investment activity is centered on managed, diversified portfolios that rely heavily on public funds and mutual funds, with a clear willingness to supplement core holdings with fixed-income strategies and real assets. Demand Wealth identifies as an active ESG investor, which suggests integration of environmental, social and governance criteria into manager selection, fund choices or security-level decisions. The firm does not act as a capital allocator or pension consultant; for alternatives it works with third-party managers rather than running in-house alternative funds.

Assets & Accounts

Investments & Alternatives

Location & Offices

Investment profile

FINTRX

Traditional investments used

Alternative investments used

Active ESG investor

Technology & operations

FINTRX

CRM & tech providers

TAMPs used

Clients

FINTRX

Client base

Client personas

Asset composition

Asset composition: Public Funds/Mutual Funds 80%, Exchange Traded Equities 12%, Non-Exchange Traded Equities 5%, US Government Bonds 1%, State & Local Bonds 1%, Cash & Cash Equivalents 1%80%
  • Public Funds/Mutual Funds80%
  • Exchange Traded Equities12%
  • Non-Exchange Traded Equities5%
  • US Government Bonds1%
  • State & Local Bonds1%

Owners & executives

1 of 1
  • Justin Ellison

    Justin Ellison

    VP, Chief Operating OfficerCRD 4180952

Contacts

2 of 2
  • Owen Lyons

    Owen Lyons

    Portfolio ManagerCRD 1687766

  • Brandon Mink

    Brandon Mink

    FounderCRD 2599782

Wealth teams

FINTRX

Newly hired reps

FINTRX

Recent M&A activity

FINTRX

Recent filings

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Awards

FINTRX

Location

Primary office

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Location

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Headquartered in , null.

Office locations

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Source: FINTRX private wealth data intelligence

Intelligence for Private Wealth