DECISION INVESTMENTS, INC.

RIASEC RegisteredEst. 2025
Total AUM
$155M
Discretionary
$155M
100% of AUM
Avg account
$478K
Accounts
324
Employees
3
Advisory reps
3

Firm details

Headquarters
SAN DIEGO, California
CRD number
145073
Registered since
February 27, 2025
Custodians
CHARLES SCHWAB & CO., INC.
Fee structure
Percentage of AUM, Hourly Charges, Fixed Fees
Client types
  • HNWI74.87%
  • Individuals25.13%
Services
Financial PlanningPortfolio Management for Individuals

Firm profile

FINTRX

Overview

Decision Investments, Inc. is an independent, owner-operated registered investment adviser that serves individuals and family clients with a mix of financial planning and portfolio management services. The firm is SEC-registered (2025) and combines percentage-of-AUM billing with hourly and fixed-fee arrangements, which lets it tailor fee schedules to different types of engagements. Decision Investments, Inc. identifies itself as an active ESG investor and shows a clear preference for equities and exchange-traded instruments as the core of client portfolios. Investment activity centers on direct equity exposure supplemented by ETF sleeves and third-party alternative real estate managers. The firm is not structured as a capital allocator; instead it relies on external managers for alternative real estate exposure and uses mutual funds, annuities and corporate debt to complement core equity holdings. Advisory work targets individuals, families and small-business owners rather than institutional pension clients.

Assets & Accounts

Public Holdings

Investments & Alternatives

Location & Offices

Investment profile

FINTRX

Traditional investments used

Alternative investments used

Active ESG investor

Technology & operations

FINTRX

CRM & tech providers

TAMPs used

Clients

FINTRX

Client base

Client personas

Asset composition

Asset composition: Exchange Traded Equities 56%, Public Funds/Mutual Funds 20%, Cash & Cash Equivalents 18%, US Government Bonds 3%, State & Local Bonds 2%, Investment Grade Corp Bonds 1%56%
  • Exchange Traded Equities56%
  • Public Funds/Mutual Funds20%
  • Cash & Cash Equivalents18%
  • US Government Bonds3%
  • State & Local Bonds2%

Owners & executives

2 of 2
  • DAVID REICHERT

    Chief Compliance OfficerCRD 5967692

  • MICHAEL MALVIN

    CEOCRD 2919585

Contacts

1 of 1
  • JOHN WEINSTEIN

    Managing PartnerCRD 3082574

Wealth teams

FINTRX

Newly hired reps

FINTRX

Recent M&A activity

FINTRX

Recent filings

FINTRX

Awards

FINTRX

ETF holdings

1 of 32

Active vs passive

$21.1M in ETFs

Passive

95%

$20M

Active

4%

$1M

ETFProviderStyleCategoryValueShares% of portfolio
ISHARES GLOBAL TECH ETF (IXN)BlackRockPassiveTechnology$3M30,22814.34%

Location

Primary office

SAN DIEGO, CA

SAN DIEGO

Location

SAN DIEGO, CA

Headquartered in SAN DIEGO, CA, in the West of the United States.

Region
West
County
SAN DIEGO
Address
4445 Eastgate Mall
Time zone
PT (UTC-8)
Office locations

Similar firms

Source: FINTRX private wealth data intelligence

Intelligence for Private Wealth