DALLAS FINANCIAL ADVISORS, LLC

RIASEC Registered
Total AUM
$80.9M
Discretionary
$80.9M
100% of AUM
Avg account
$366K
Accounts
221
Employees
4
Advisory reps
4

Firm details

Headquarters
DALLAS, Texas
CRD number
328001
Custodians
LPL FINANCIAL LLC
Fee structure
Percentage of AUM, Fixed Fees
Client types
  • Individuals85.42%
  • HNWI14.58%
Services
Financial PlanningPortfolio Management for Individuals

Firm profile

FINTRX

Overview

Dallas Financial Advisors, LLC operates as an independent registered investment adviser focused on individual and family clients. The firm combines financial planning and portfolio management for individuals and small businesses, charging either a percentage of assets under management or fixed fees depending on the engagement. In addition to advisory work, the firm’s principals operate as a registered representative of a broker-dealer and as an insurance broker, which informs the firm’s use of insurance products and brokerage solutions alongside advisory strategies. From an investment posture the firm leans toward pooled public funds and mutual funds as the central building blocks of client portfolios, while also allocating to third‑party managed alternatives in real estate where appropriate for client objectives. Dallas Financial Advisors appears to employ model portfolios and separately managed account solutions alongside traditional mutual fund approaches to achieve diversification and implement client risk profiles.

Assets & Accounts

Public Holdings

Investments & Alternatives

Location & Offices

Investment profile

FINTRX

Traditional investments used

Alternative investments used

Active ESG investor

Technology & operations

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CRM & tech providers

TAMPs used

Clients

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Client base

Client personas

Asset composition

Asset composition: Public Funds/Mutual Funds 70%, Exchange Traded Equities 21%, Other 7%, US Government Bonds 1%, Cash & Cash Equivalents 1%70%
  • Public Funds/Mutual Funds70%
  • Exchange Traded Equities21%
  • Other7%
  • US Government Bonds1%
  • Cash & Cash Equivalents1%

Owners & executives

1 of 1
  • DONNYE WINSHIP

    Chief Compliance OfficerCRD 2846363

Contacts

3 of 3
  • KATHLEEN WEBER

    Wealth ManagerCRD 5877365

  • MICHAEL O'REILLY

    Investment Advisor RepresentativeCRD 4494825

  • MARTHA MCMURTRAY

    Investment Adviser RepresentativeCRD 5084407

Wealth teams

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Newly hired reps

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Recent M&A activity

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Recent filings

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Awards

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Location

Primary office

DALLAS, TX

DALLAS

Location

DALLAS, TX

Headquartered in DALLAS, TX, anchoring the Dallas-Fort Worth, TX-OK metro in the South.

Metro area
Dallas-Fort Worth, TX-OK
Region
South
County
DALLAS
Address
7616 Lyndon B Johnson Fwy
Time zone
CT (UTC-6)
Office locations

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Source: FINTRX private wealth data intelligence

Intelligence for Private Wealth