Cruz Investments & Wealth Management

RIAState Registered
Total AUM
—
Avg account
$0
Accounts
0
Employees
5
Advisory reps
4

Firm details

Headquarters
Aurora, Illinois
CRD number
163356
Fee structure
Percentage of AUM, Hourly Charges, Fixed Fees
Services
Financial PlanningPortfolio Management for IndividualsSelection of Other Advisers

Firm profile

FINTRX

Overview

Cruz Investments & Wealth Management is a sole proprietorship controlled by an individual owner that provides fee-based financial planning and portfolio management for individuals and small businesses. The firm acts as a capital allocator and offers selection-of-adviser services, indicating it places client assets with third-party managers in addition to managing client portfolios directly. Its fee model includes percentage-of-AUM billing along with hourly and fixed-fee arrangements. The firm is registered to operate in Illinois and Wisconsin and combines advisory services with other business lines: its principals are registered representatives of a broker-dealer, operate as insurance brokers, and hold accounting credentials. That mix suggests clients can receive integrated advice spanning investment management, insurance solutions, and tax/accounting considerations. Cruz Investments & Wealth Management does not identify itself as an active ESG investor.

Investments & Alternatives

Location & Offices

Investment profile

FINTRX

Traditional investments used

Alternative investments used

Active ESG investor

Technology & operations

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CRM & tech providers

TAMPs used

Clients

FINTRX

Client base

Client personas

Contacts

3 of 4
  • Reynaldo Cruz

    Reynaldo Cruz

    FounderCRD 1998247

  • Christian Cruz

    Christian Cruz

    AdvisorCRD 7201092

  • Daniel DeBoer

    Daniel DeBoer

    Director of OperationsCRD 7696256

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Wealth teams

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Newly hired reps

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Recent M&A activity

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Recent filings

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Awards

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Location

Primary office

Aurora, IL

Kane

Location

Aurora, IL

Headquartered in Aurora, IL, anchoring the Chicago-Naperville, IL-IN-WI metro in the Midwest.

Metro area
Chicago-Naperville, IL-IN-WI
Region
Midwest
County
Kane
Address
605 N Broadway
Time zone
CT (UTC-6)
Office locations

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