CRUZ INVESTMENTS & WEALTH MANAGEMENT

RIASEC Registered
Total AUM
Avg account
$0
Accounts
0
Employees
5
Advisory reps
3

Firm details

Headquarters
AURORA, Illinois
CRD number
163356
Fee structure
Percentage of AUM, Hourly Charges, Fixed Fees
Services
Financial PlanningPortfolio Management for IndividualsSelection of Other Advisers

Firm profile

FINTRX

Overview

Cruz Investments & Wealth Management is an owner-operated wealth advisory practice that combines advisory services with brokerage and insurance distribution. The firm provides financial planning, portfolio management for individuals and small businesses, and helps clients access third-party managers. As a capital allocator, it places client capital with external managers rather than running large in-house funds. The firm signals a preference for blending traditional wealth management (brokerage and insurance solutions) with allocations to alternative strategies — principally hedge funds and real estate — which it uses to complement core portfolios and pursue diversification and return enhancement. The business model mixes fee-based advisory engagements (percentage of assets, hourly work and fixed-fee projects) with product sales through brokerage and insurance channels. The adviser is not positioned as an ESG-focused investor and is not registered as a multi-state adviser.

Assets & Accounts

Investments & Alternatives

Location & Offices

Investment profile

FINTRX

Traditional investments used

Alternative investments used

Active ESG investor

Technology & operations

FINTRX

CRM & tech providers

TAMPs used

Clients

FINTRX

Client base

Client personas

Contacts

3 of 3
  • Daniel DeBoer

    Director of OperationsCRD 7696256

  • REYNALDO CRUZ

    FounderCRD 1998247

  • Christian Cruz

    Director of OperationsCRD 7201092

Wealth teams

FINTRX

Newly hired reps

FINTRX

Recent M&A activity

FINTRX

Recent filings

FINTRX

Awards

FINTRX

Location

Primary office

AURORA, IL

KANE

Location

AURORA, IL

Headquartered in AURORA, IL, anchoring the Chicago-Naperville, IL-IN-WI metro in the Midwest.

Metro area
Chicago-Naperville, IL-IN-WI
Region
Midwest
County
KANE
Address
605 N Broadway
Time zone
CT (UTC-6)
Office locations

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Source: FINTRX private wealth data intelligence

Intelligence for Private Wealth