CROSSPOINT FINANCIAL, LLC

RIASEC RegisteredEst. 2022
Total AUM
$157M
Discretionary
$157M
100% of AUM
Avg account
$557K
Accounts
282
Employees
1
Advisory reps
1

Firm details

Headquarters
TUSTIN, California
CRD number
286443
Registered since
April 7, 2022
Custodians
FIDELITY DISTRIBUTORS COMPANY LLC
Fee structure
Percentage of AUM, Hourly Charges, Fixed Fees
Client types
  • HNWI81.83%
  • Individuals18.17%
Services
Financial PlanningPortfolio Management for IndividualsPortfolio Management for Institutional ClientsPension Consulting

Firm profile

FINTRX

Overview

Crosspoint Financial, LLC is an SEC-registered independent advisory firm that works primarily with individual and family clients. Registered in 2022 as an LLC, the firm provides financial planning and portfolio management services across individual, small-business, and institutional client types, and lists pension consulting among its advisory capabilities. Its fee model is a mix of percentage-of-AUM, hourly charges and fixed fees, indicating flexibility across client engagement types. Operationally the firm appears to lean on model portfolios and public funds as core building blocks while maintaining access to a broader set of external managers. Crosspoint holds brokerage and insurance industry affiliations, and custodies client assets with Fidelity Brokerage Services.

Assets & Accounts

Public Holdings

Investments & Alternatives

Location & Offices

Investment profile

FINTRX

Traditional investments used

Alternative investments used

Active ESG investor

Technology & operations

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CRM & tech providers

TAMPs used

Clients

FINTRX

Client base

Client personas

Asset composition

Asset composition: Public Funds/Mutual Funds 58%, Exchange Traded Equities 20%, Cash & Cash Equivalents 7%, Non-Exchange Traded Equities 5%, Derivatives 5%, Private Funds 5%58%
  • Public Funds/Mutual Funds58%
  • Exchange Traded Equities20%
  • Cash & Cash Equivalents7%
  • Non-Exchange Traded Equities5%
  • Derivatives5%

Contacts

1 of 1
  • TU TRAN

    FounderCRD 2941092

Wealth teams

FINTRX

Newly hired reps

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Recent M&A activity

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Recent filings

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Awards

FINTRX

ETF holdings

1 of 29

Active vs passive

$35.9M in ETFs

Passive

12%

$4.2M

Active

79%

$31.7M

ETFProviderStyleCategoryValueShares% of portfolio
INNOVATOR US EQUITY ACCELERATED 9 BUFFER ETF - APRIL (XBAP)InnovatorActiveOptions Trading$13.2M336,90836.75%

Location

Primary office

TUSTIN, CA

ORANGE

Location

TUSTIN, CA

Headquartered in TUSTIN, CA, anchoring the Los Angeles-Long Beach, CA metro in the West.

Metro area
Los Angeles-Long Beach, CA
Region
West
County
ORANGE
Address
14471 Chambers Rd
Time zone
PT (UTC-8)
Office locations

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Source: FINTRX private wealth data intelligence

Intelligence for Private Wealth