Cross Financial Advisors
Firm details
- Headquarters
- Portland, Oregon
- CRD number
- 287686
- Registered since
- June 22, 2017
- Website
- www.crossfinancialmgmt.com
- Custodians
- LPL FINANCIAL LLC
- Fee structure
- Percentage of AUM, Hourly Charges, Fixed Fees
- Client types
- HNWI63.17%
- Individuals33.96%
- Corporations / Businesses1.6%
- Pension & Profit Sharing Plans0.77%
- Charitable Organizations0.5%
- Services
- Financial PlanningPortfolio Management for Individuals
Firm profile
FINTRXOverview
Cross Financial Advisors is an independent registered investment adviser organized as an LLC that provides financial planning and portfolio management primarily for individuals, families and small businesses, with some institutional clients. The firm is SEC-registered (registered in 2017) and uses fee models that include a percentage of assets under management as well as hourly and fixed-fee engagements. Its ownership structure combines a domestic entity and individual ownership, and it lists an accounting firm among its professional affiliations. Cross Financial Advisors does not describe itself as an active ESG investor and is not a capital allocator.
Assets & Accounts
Public Holdings
Investments & Alternatives
Location & Offices
Investment profile
FINTRXTraditional investments used
Alternative investments used
Active ESG investor
Technology & operations
FINTRXCRM & tech providers
TAMPs used
Clients
FINTRXClient base
Client personas
Asset composition
- Public Funds/Mutual Funds89%
- Exchange Traded Equities8%
- Cash & Cash Equivalents2%
- Investment Grade Corp Bonds1%
Owners & executives
1 of 1
Jay Torgerson
CEOCRD 4275993
Contacts
3 of 10
Jerald Lyda
Founder & Financial AdvisorCRD 5109451

Mathew Whiteaker
Managing ShareholderCRD 3260502

Cameron Jensen
Founder & Wealth AdvisorCRD 4189566
Wealth teams
FINTRXNewly hired reps
FINTRXRecent M&A activity
FINTRXRecent filings
FINTRXAwards
FINTRXLocation
Portland, OR
Washington
Location
Portland, OR
Headquartered in Portland, OR, anchoring the Portland-Vancouver-Salem, OR-WA metro in the West.
- Metro area
- Portland-Vancouver-Salem, OR-WA
- Region
- West
- County
- Washington
- Address
- 11600 Sw Shilo Ln
- Time zone
- PT (UTC-8)
- Office locations
Similar firms
Blue Water Wealth
RIAPortland, OR
Encompass Wealth Advisors, LLC
RIAPortland, OR
Silver Oak Advisory Group
RIAPortland, OR
Zuna, LLC
RIAPortland, OR
Peregrine Asset Advisers, Inc.
RIAPortland, OR
Optima Capital LLC
RIAPortland, OR