Cross Financial Advisors

RIASEC RegisteredEst. 2017
Total AUM
$482M
Discretionary
$482M
100% of AUM
Avg account
$166K
Accounts
2,907
Employees
12
Advisory reps
11

Firm details

Headquarters
Portland, Oregon
CRD number
287686
Registered since
June 22, 2017
Custodians
LPL FINANCIAL LLC
Fee structure
Percentage of AUM, Hourly Charges, Fixed Fees
Client types
  • HNWI63.17%
  • Individuals33.96%
  • Corporations / Businesses1.6%
  • Pension & Profit Sharing Plans0.77%
  • Charitable Organizations0.5%
Services
Financial PlanningPortfolio Management for Individuals

Firm profile

FINTRX

Overview

Cross Financial Advisors is an independent registered investment adviser organized as an LLC that provides financial planning and portfolio management primarily for individuals, families and small businesses, with some institutional clients. The firm is SEC-registered (registered in 2017) and uses fee models that include a percentage of assets under management as well as hourly and fixed-fee engagements. Its ownership structure combines a domestic entity and individual ownership, and it lists an accounting firm among its professional affiliations. Cross Financial Advisors does not describe itself as an active ESG investor and is not a capital allocator.

Assets & Accounts

Public Holdings

Investments & Alternatives

Location & Offices

Investment profile

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Traditional investments used

Alternative investments used

Active ESG investor

Technology & operations

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CRM & tech providers

TAMPs used

Clients

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Client base

Client personas

Asset composition

Asset composition: Public Funds/Mutual Funds 89%, Exchange Traded Equities 8%, Cash & Cash Equivalents 2%, Investment Grade Corp Bonds 1%89%
  • Public Funds/Mutual Funds89%
  • Exchange Traded Equities8%
  • Cash & Cash Equivalents2%
  • Investment Grade Corp Bonds1%

Owners & executives

1 of 1
  • Jay Torgerson

    Jay Torgerson

    CEOCRD 4275993

Contacts

3 of 10
  • Jerald Lyda

    Jerald Lyda

    Founder & Financial AdvisorCRD 5109451

  • Mathew Whiteaker

    Mathew Whiteaker

    Managing ShareholderCRD 3260502

  • Cameron Jensen

    Cameron Jensen

    Founder & Wealth AdvisorCRD 4189566

Unlock 7 more contacts →

Wealth teams

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Newly hired reps

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Recent M&A activity

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Recent filings

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Awards

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Location

Primary office

Portland, OR

Washington

Location

Portland, OR

Headquartered in Portland, OR, anchoring the Portland-Vancouver-Salem, OR-WA metro in the West.

Metro area
Portland-Vancouver-Salem, OR-WA
Region
West
County
Washington
Address
11600 Sw Shilo Ln
Time zone
PT (UTC-8)
Office locations

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Source: FINTRX private wealth data intelligence

Intelligence for Private Wealth