Creand Management

RIASEC RegisteredEst. 2015
Total AUM
$507M
Discretionary
$465M
92% of AUM
Avg account
$3.8M
Accounts
134
Employees
16
Advisory reps
14

Firm details

Headquarters
Miami, Florida
CRD number
154894
Registered since
October 13, 2015
Website
creand.us
Custodians
CREAND SECURITIES
Fee structure
Percentage of AUM, Hourly Charges, Fixed Fees, Performance Based Fees, Other
Client types
  • HNWI58.11%
  • Other25.56%
  • Pooled Investment Vehicles9.62%
  • Charitable Organizations6.71%
Services
Financial PlanningPortfolio Management for IndividualsPortfolio Management for Pooled Investment VehiclesPortfolio Management for Institutional Clients

Firm profile

FINTRX

Overview

Creand Management is a privately held LLC that has been SEC-registered since 2015. The firm serves both individual and family clients as well as institutional investors, combining financial planning and portfolio management across individual, pooled-vehicle, business and institutional mandates. It operates as a registered representative of a broker-dealer and maintains business ties across brokerage, banking/thrift, insurance and advisory channels; the firm also has roles as a sponsor, general partner or managing member of pooled investment vehicles. Its fee arrangements are flexible and include assets-under-management charges, hourly and fixed fees, and performance-based fees. Creand Management identifies as an active ESG investor, which suggests environmental, social and governance criteria factor into at least some investment decisions or manager selection.

Assets & Accounts

Investments & Alternatives

Location & Offices

Investment profile

FINTRX

Traditional investments used

Alternative investments used

Active ESG investor

Technology & operations

FINTRX

CRM & tech providers

TAMPs used

Clients

FINTRX

Client base

Client personas

Asset composition

Asset composition: Non-Exchange Traded Equities 28%, Public Funds/Mutual Funds 24%, Investment Grade Corp Bonds 18%, Cash & Cash Equivalents 14%, Non-Investment Grade Corp Bonds 10%, US Government Bonds 5%, Sovereign Bonds 1%28%
  • Non-Exchange Traded Equities28%
  • Public Funds/Mutual Funds24%
  • Investment Grade Corp Bonds18%
  • Cash & Cash Equivalents14%
  • Non-Investment Grade Corp Bonds10%

Owners & executives

3 of 3
  • Noelia Povedano

    Noelia Povedano

    Chief Executive OfficerCRD 6126794

  • Maryori Escudero

    Maryori Escudero

    Chief Operations OfficerCRD 4913350

  • Idelma Hervis

    CCO & CFOCRD 1429292

Contacts

3 of 11
  • Khashayar Atabaki

    Khashayar Atabaki

    Managing DirectorCRD 4460838

  • Meritxell Pons-torres

    Director of Asset ManagementCRD 6329350

  • Alejandro Naranjo Garcia

    Sales AssistantCRD 4603559

Unlock 8 more contacts →

Wealth teams

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Newly hired reps

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Recent M&A activity

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Recent filings

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Awards

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Location

Primary office

Miami, FL

Miami Dade

Location

Miami, FL

Headquartered in Miami, FL, anchoring the Miami-Port St. Lucie-Fort Lauderdale, FL metro in the South.

Metro area
Miami-Port St. Lucie-Fort Lauderdale, FL
Region
South
County
Miami Dade
Address
777 Brickell Ave
Time zone
ET (UTC-5)
Office locations

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Source: FINTRX private wealth data intelligence

Intelligence for Private Wealth