COVE FINANCIAL PLANNING, LLC

RIASEC Registered
Total AUM
$99M
Discretionary
$99M
100% of AUM
Avg account
$423K
Accounts
234
Employees
1
Advisory reps
1

Firm details

Headquarters
,
CRD number
301217
Custodians
CHARLES SCHWAB & CO., INC., BETTERMENT
Fee structure
Percentage of AUM
Client types
  • HNWI84.41%
  • Individuals15.59%
Services
Financial PlanningPortfolio Management for Individuals

Firm profile

FINTRX

Overview

Cove Financial Planning, LLC is an independent registered investment adviser operating as a limited liability company that focuses on financial planning and discretionary portfolio management for individuals and small businesses. The firm charges fees as a percentage of assets under management and runs advisory relationships that are predominantly discretionary. Investment activity is concentrated in pooled public funds and mutual funds rather than direct, in-house security selection or active ESG mandates. The ADV indicates the firm uses third‑party managers when outside expertise is needed, and it appears to act as a selector and allocator to external funds rather than as a direct capital allocator. Portfolio construction centers on mutual fund sleeves and model allocations delivered across client accounts. That approach supports diversified exposure without heavy reliance on in‑house trading of individual equities; instead the firm leverages external fund managers and custodial platforms to implement strategy and manage risk. The firm does not identify as an active ESG investor.

Assets & Accounts

Public Holdings

Investments & Alternatives

Location & Offices

Investment profile

FINTRX

Traditional investments used

Alternative investments used

Active ESG investor

Technology & operations

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CRM & tech providers

TAMPs used

Clients

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Client base

Client personas

Asset composition

Asset composition: Public Funds/Mutual Funds 93%, Exchange Traded Equities 6%, Cash & Cash Equivalents 1%93%
  • Public Funds/Mutual Funds93%
  • Exchange Traded Equities6%
  • Cash & Cash Equivalents1%

Contacts

1 of 1
  • BENJAMIN SMITH

    Founder & Financial PlannerCRD 6206436

Wealth teams

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Newly hired reps

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Recent M&A activity

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Recent filings

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Awards

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Location

Primary office

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Location

, null

Headquartered in , null.

Office locations

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Source: FINTRX private wealth data intelligence

Intelligence for Private Wealth