COOKE WEALTH MANAGEMENT, LLC

RIASEC RegisteredEst. 2025
Total AUM
$137M
Discretionary
$133M
97% of AUM
Avg account
$452K
Accounts
303
Employees
3
Advisory reps
2

Firm details

Headquarters
IRVINE, California
CRD number
127309
Registered since
April 1, 2025
Custodians
CHARLES SCHWAB & CO., INC.
Fee structure
Percentage of AUM, Hourly Charges, Fixed Fees
Client types
  • HNWI76.93%
  • Individuals18.97%
  • Corporations / Businesses1.59%
  • Pension & Profit Sharing Plans1.32%
  • Charitable Organizations1.2%
Services
Financial PlanningPortfolio Management for Individuals

Firm profile

FINTRX

Overview

Cooke Wealth Management, LLC is an independent, owner-operated registered investment adviser focused on individual and family clients. Its advisory services center on financial planning and discretionary portfolio management for individuals and small businesses, delivered under a mix of fee arrangements including AUM-based fees, hourly billing, and fixed fees. The firm registers as an SEC advisor (registration recorded in 2025) and does not position itself as an ESG-focused allocator or a multi-state operator. Investment activity shows a clear preference for public funds and broad-market ETFs as the primary building blocks of client portfolios, with limited direct equity exposure and supplemental use of annuity products.

Assets & Accounts

Public Holdings

Investments & Alternatives

Location & Offices

Investment profile

FINTRX

Traditional investments used

Alternative investments used

Active ESG investor

Technology & operations

FINTRX

CRM & tech providers

TAMPs used

Clients

FINTRX

Client base

Client personas

Asset composition

Asset composition: Public Funds/Mutual Funds 84%, Exchange Traded Equities 8%, Cash & Cash Equivalents 7%, US Government Bonds 1%84%
  • Public Funds/Mutual Funds84%
  • Exchange Traded Equities8%
  • Cash & Cash Equivalents7%
  • US Government Bonds1%

Contacts

2 of 2
  • JOHN COOKE

    ​President and FounderCRD 1454292

  • Juliette Cooke

    VP, Financial AdvisorCRD 6744974

Wealth teams

FINTRX

Newly hired reps

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Recent M&A activity

FINTRX

Recent filings

FINTRX

Awards

FINTRX

ETF holdings

1 of 32

Active vs passive

$113M in ETFs

Passive

100%

$112M

Active

1%

$565K

ETFProviderStyleCategoryValueShares% of portfolio
VANGUARD TOTAL STOCK MARKET INDEX FUND (VTI)VanguardPassiveLarge Blend$27.6M85,88624.39%

Location

Primary office

IRVINE, CA

ORANGE

Location

IRVINE, CA

Headquartered in IRVINE, CA, anchoring the Los Angeles-Long Beach, CA metro in the West.

Metro area
Los Angeles-Long Beach, CA
Region
West
County
ORANGE
Address
18881 Von Karman Ave
Time zone
PT (UTC-8)
Office locations

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Source: FINTRX private wealth data intelligence

Intelligence for Private Wealth