Cooke Wealth Management, LLC

RIASEC Registered
Total AUM
$137M
Discretionary
$133M
97% of AUM
Avg account
$452K
Accounts
303
Employees
3
Advisory reps
2

Firm details

Headquarters
Irvine, California
CRD number
127309
Registered since
April 1, 2025
Custodians
CHARLES SCHWAB & CO., INC.
Fee structure
Percentage of AUM, Hourly Charges, Fixed Fees
Client types
  • HNWI76.93%
  • Individuals18.97%
  • Corporations / Businesses1.59%
  • Pension & Profit Sharing Plans1.32%
  • Charitable Organizations1.2%
Services
Financial PlanningPortfolio Management for Individuals

Firm profile

FINTRX

Overview

Cooke Wealth Management, LLC is an independent registered investment adviser that serves individuals and families with financial planning and portfolio management tailored to individuals and small businesses. The firm is organized as an LLC, owned by an individual, and is SEC-registered as of 2025. Its fee arrangements are a mix of percentage-of-AUM billing supplemented by hourly and fixed-fee engagements, reflecting a hybrid planning-and-portfolio model. The practice emphasizes discretionary portfolio management for private clients rather than institutional or pension consulting work. It does not identify itself as an active ESG investor and does not present as a capital allocator to external alternative managers in its filings.

Assets & Accounts

Public Holdings

Investments & Alternatives

Investment profile

FINTRX

Traditional investments used

Alternative investments used

Active ESG investor

Technology & operations

FINTRX

CRM & tech providers

TAMPs used

Clients

FINTRX

Client base

Client personas

Asset composition

Asset composition: Public Funds/Mutual Funds 84%, Exchange Traded Equities 8%, Cash & Cash Equivalents 7%, US Government Bonds 1%84%
  • Public Funds/Mutual Funds84%
  • Exchange Traded Equities8%
  • Cash & Cash Equivalents7%
  • US Government Bonds1%

Contacts

2 of 2
  • Juliette Cooke

    Juliette Cooke

    VP, Financial AdvisorCRD 6744974

  • John Cooke

    John Cooke

    ​President and FounderCRD 1454292

Wealth teams

FINTRX

Newly hired reps

FINTRX

Recent M&A activity

FINTRX

Recent filings

FINTRX

Awards

FINTRX

ETF holdings

1 of 33

Active vs passive

$121M in ETFs

Passive

99%

$120M

Active

1%

$844K

ETFProviderStyleCategoryValueShares% of portfolio
VANGUARD MORNINGSTAR TOTAL STOCK MARKET INDEX FUND (VTI)VanguardPassiveLarge Blend$31.5M84,04726.10%

Location

Primary office

Irvine, CA

Orange

Location

Irvine, CA

Headquartered in Irvine, CA, anchoring the Los Angeles-Long Beach, CA metro in the West.

Metro area
Los Angeles-Long Beach, CA
Region
West
County
Orange
Address
18881 Von Karman Ave
Time zone
PT (UTC-8)
Office locations

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Source: FINTRX private wealth data intelligence

Intelligence for Private Wealth