CLARIS FINANCIAL ADVISORS, INC.

RIASEC Registered
Total AUM
$33.6M
Discretionary
$33.6M
100% of AUM
Avg account
$170K
Accounts
198
Employees
2
Advisory reps
1

Firm details

Headquarters
Atlanta, Georgia
CRD number
128660
Custodians
CHARLES SCHWAB & CO., INC.
Fee structure
Percentage of AUM, Hourly Charges, Fixed Fees
Client types
  • Individuals41.94%
  • HNWI40%
  • Corporations / Businesses17.52%
  • Charitable Organizations0.54%
Services
Financial PlanningPortfolio Management for IndividualsEducational Seminars / Workshops

Firm profile

FINTRX

Overview

Claris Financial Advisors, Inc. operates as a small, independent registered investment adviser that focuses on individuals and families. The firm provides financial planning, portfolio management for individuals and small businesses, and educational seminars. It also functions as an insurance broker, which feeds into its use of annuities and other insurance-based solutions within client programs. Investment activity centers on pooled public vehicles — primarily mutual funds — for core portfolio construction, while the firm supplements those allocations with third‑party alternative managers when appropriate. Claris charges a mix of percentage‑of‑AUM, hourly, and fixed fees, giving it flexibility to serve both ongoing advisory relationships and one‑off planning or project work. The adviser is not identified as an active ESG investor and is not listed as a multi‑state adviser.

Assets & Accounts

Public Holdings

Investments & Alternatives

Location & Offices

Investment profile

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Traditional investments used

Alternative investments used

Active ESG investor

Technology & operations

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CRM & tech providers

TAMPs used

Clients

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Client base

Client personas

Asset composition

Asset composition: Public Funds/Mutual Funds 85%, Exchange Traded Equities 9%, Cash & Cash Equivalents 6%85%
  • Public Funds/Mutual Funds85%
  • Exchange Traded Equities9%
  • Cash & Cash Equivalents6%

Contacts

1 of 1
  • LEE BAKER

    Founder and PresidentCRD 2310397

Wealth teams

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Newly hired reps

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Recent M&A activity

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Recent filings

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Awards

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Location

Primary office

Atlanta, GA

DEKALB

Location

Atlanta, GA

Headquartered in Atlanta, GA, anchoring the Atlanta--Athens-Clarke County--Sandy Springs, GA-AL metro in the South.

Metro area
Atlanta--Athens-Clarke County--Sandy Springs, GA-AL
Region
South
County
DEKALB
Address
2295 Parklake Dr NE
Time zone
ET (UTC-5)
Office locations

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Source: FINTRX private wealth data intelligence

Intelligence for Private Wealth