Cetera Investment Advisers LLC

RIASEC Registered

Total AUM

$257B

Discretionary

$209B

81% of AUM

Avg account

$316K

Accounts

813,961

Employees

10,251

Advisory reps

10,441

Firm details

Headquarters: Schaumburg, Illinois
CRD number: 105644
Registered since: January 13, 1984
Website: www.ceteraholdings.com
Custodians: ONE PERSHING PLAZA, NATIONAL FINANCIAL SERVICES LLC, CETERA INVESTMENT SERVICES LLC, 211 MAIN STREET
Fee structure: Percentage of AUM, Hourly Charges, Fixed Fees
Client types: Individuals68.36%
HNWI27.19%
Corporations / Businesses2.31%
Pension & Profit Sharing Plans1.34%
Charitable Organizations0.75%
Services: Financial PlanningPortfolio Management for IndividualsPortfolio Management for Institutional ClientsPension ConsultingSelection of Other AdvisersEducational Seminars / Workshops

Firm profile

FINTRX

Overview

Cetera Investment Advisers LLC is a large, non-independent retail RIA that distributes advice and managed solutions through a broad advisor network. The firm is SEC registered (1984) and acts as a capital allocator to client portfolios, serving both individual and family clients and institutional relationships. Its advisory services include financial planning, portfolio management for individuals, small businesses and institutions, pension consulting, selection of sub‑advisers, and educational seminars. Fee arrangements include percentage‑of‑AUM billing as well as hourly and fixed fees. The firm maintains multiple industry affiliations — broker‑dealer, other investment adviser, registered municipal advisor, trust company, insurance company, and pension consultant — which reflects a hybrid operating model that combines advisory and intermediary capabilities. Cetera Investment Advisers is not an active ESG investor according to its profile.