CERTITUDE ADVISORS, LLC

RIASEC Registered
Total AUM
$86M
Discretionary
$86M
100% of AUM
Avg account
$467K
Accounts
184
Employees
4
Advisory reps
3

Firm details

Headquarters
NORTHFIELD, Illinois
CRD number
171228
Custodians
RAYMOND JAMES & ASSOCIATES, INC.
Fee structure
Percentage of AUM
Client types
  • HNWI83.01%
  • Individuals16.99%
Services
Portfolio Management for Individuals

Firm profile

FINTRX

Overview

Certitude Advisors, LLC is a small, fee‑based registered investment adviser that concentrates on discretionary portfolio management for individuals and families. The firm runs equity‑centered portfolios as its core allocation, using exchange‑traded equities and ETFs for liquid, tradable exposures while supplementing with mutual funds where appropriate. Advisory services are delivered on a percentage‑of‑AUM basis, and the firm is not positioned as an ESG or pension consultant; its footprint is centered on individual and family clients rather than institutional mandates. Investment implementation appears to favor separately managed account (SMA) structures and tradable vehicles held at a single primary custodian, which supports tax‑aware trading and customized equity sleeves when clients require concentrated or bespoke positions.

Assets & Accounts

Public Holdings

Investments & Alternatives

Location & Offices

Investment profile

FINTRX

Traditional investments used

Alternative investments used

Active ESG investor

Technology & operations

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CRM & tech providers

TAMPs used

Clients

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Client base

Client personas

Asset composition

Asset composition: Exchange Traded Equities 63%, Cash & Cash Equivalents 16%, US Government Bonds 10%, State & Local Bonds 7%, Investment Grade Corp Bonds 4%63%
  • Exchange Traded Equities63%
  • Cash & Cash Equivalents16%
  • US Government Bonds10%
  • State & Local Bonds7%
  • Investment Grade Corp Bonds4%

Contacts

3 of 3
  • TYLER PERA

    Independent Financial AdvisorCRD 5883445

  • STEVEN SCHNEIDERMAN

    SalesCRD 2330929

  • RONALD FOX

    Managing DirectorCRD 1302277

Wealth teams

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Newly hired reps

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Recent M&A activity

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Recent filings

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Awards

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Location

Primary office

NORTHFIELD, IL

COOK

Location

NORTHFIELD, IL

Headquartered in NORTHFIELD, IL, anchoring the Chicago-Naperville, IL-IN-WI metro in the Midwest.

Metro area
Chicago-Naperville, IL-IN-WI
Region
Midwest
County
COOK
Address
1 Northfield Plz
Time zone
CT (UTC-6)
Office locations

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Source: FINTRX private wealth data intelligence

Intelligence for Private Wealth