CERTIFIED FINANCIAL STRATEGIES CORPORATION

RIASEC RegisteredEst. 2025
Total AUM
$133M
Discretionary
$86.4M
65% of AUM
Avg account
$444K
Accounts
300
Employees
2
Advisory reps
2

Firm details

Headquarters
DALLAS, Texas
CRD number
114361
Registered since
May 8, 2025
Custodians
CHARLES SCHWAB & CO., INC.
Fee structure
Percentage of AUM, Hourly Charges, Fixed Fees
Client types
  • HNWI69.65%
  • Individuals20.1%
  • Other7.86%
  • Pension & Profit Sharing Plans1%
  • Charitable Organizations0.75%
Services
Financial PlanningPortfolio Management for Individuals

Firm profile

FINTRX

Overview

Certified Financial Strategies Corporation is an independent registered investment adviser that provides financial planning and portfolio management primarily for individuals, families and small businesses. The firm also lists accounting among its business activities, which suggests integrated tax and record-keeping capabilities alongside advisory work. Fee arrangements include percentage-of-AUM billing plus hourly and fixed-fee options, giving flexibility for both ongoing advisory relationships and project-based engagements. Investment preferences skew toward public equities: exchange-traded securities are the dominant allocation, and the firm is not active in ESG-labeled investing. It is not a capital allocator and does not act as a pension consultant. Client types include both high-net-worth individuals/families and select institutional relationships, and the adviser performs both discretionary and non-discretionary portfolio management.

Assets & Accounts

Public Holdings

Investments & Alternatives

Location & Offices

Investment profile

FINTRX

Traditional investments used

Alternative investments used

Active ESG investor

Technology & operations

FINTRX

CRM & tech providers

TAMPs used

Clients

FINTRX

Client base

Client personas

Asset composition

Asset composition: Exchange Traded Equities 69%, Public Funds/Mutual Funds 25%, Cash & Cash Equivalents 4%, Non-Exchange Traded Equities 1%, Private Funds 1%69%
  • Exchange Traded Equities69%
  • Public Funds/Mutual Funds25%
  • Cash & Cash Equivalents4%
  • Non-Exchange Traded Equities1%
  • Private Funds1%

Contacts

2 of 2
  • JASON EDGERTON

    Financial AdvisorCRD 4453650

  • ROGER ASEL

    President & OwnerCRD 2102267

Wealth teams

FINTRX

Newly hired reps

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Recent M&A activity

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Recent filings

FINTRX

Awards

FINTRX

Location

Primary office

DALLAS, TX

DALLAS

Location

DALLAS, TX

Headquartered in DALLAS, TX, anchoring the Dallas-Fort Worth, TX-OK metro in the South.

Metro area
Dallas-Fort Worth, TX-OK
Region
South
County
DALLAS
Address
12700 Hillcrest Rd
Time zone
CT (UTC-6)
Office locations

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Source: FINTRX private wealth data intelligence

Intelligence for Private Wealth