CENTRAL WEALTH MANAGEMENT LLC

RIASEC RegisteredEst. 2025
Total AUM
$137M
Discretionary
$137M
100% of AUM
Avg account
$309K
Accounts
443
Employees
4
Advisory reps
1

Firm details

Headquarters
MADISON, Wisconsin
CRD number
293172
Registered since
December 19, 2025
Custodians
CHARLES SCHWAB & CO., INC.
Fee structure
Percentage of AUM, Fixed Fees
Client types
  • HNWI80.78%
  • Individuals15.04%
  • Other4.18%
Services
Financial PlanningPortfolio Management for Individuals

Firm profile

FINTRX

Overview

Central Wealth Management LLC is an independent registered investment adviser organized as an LLC and run by an individual owner. The firm focuses on financial planning and portfolio management for individual and family clients and for small businesses. Its fee model combines a percentage-of-assets-under-management component with fixed-fee arrangements, and it manages primarily discretionary mandates. Investment-wise, the firm shows a clear preference for equity exposures, leaning heavily on exchange-traded equities and ETFs as core building blocks. It also allocates client capital to private market and hedge strategies through third-party managers, and it retains the capacity to act as sponsor, general partner, or managing member of pooled investment vehicles. Central Wealth Management is not classified as an active ESG investor and is not positioned as a multi-state adviser for regulatory purposes.

Assets & Accounts

Public Holdings

Investments & Alternatives

Location & Offices

Investment profile

FINTRX

Traditional investments used

Alternative investments used

Active ESG investor

Technology & operations

FINTRX

CRM & tech providers

TAMPs used

Clients

FINTRX

Client base

Client personas

Asset composition

Asset composition: Exchange Traded Equities 50%, Public Funds/Mutual Funds 44%, Investment Grade Corp Bonds 5%, Cash & Cash Equivalents 1%50%
  • Exchange Traded Equities50%
  • Public Funds/Mutual Funds44%
  • Investment Grade Corp Bonds5%
  • Cash & Cash Equivalents1%

Contacts

1 of 1
  • ERIC HEITING

    Founder and PresidentCRD 3052881

Wealth teams

FINTRX

Newly hired reps

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Recent M&A activity

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Recent filings

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Awards

FINTRX

Location

Primary office

MADISON, WI

DANE

Location

MADISON, WI

Headquartered in MADISON, WI, anchoring the Madison-Janesville-Beloit, WI metro in the Midwest.

Metro area
Madison-Janesville-Beloit, WI
Region
Midwest
County
DANE
Address
1111 Deming Way
Time zone
CT (UTC-6)
Office locations

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Source: FINTRX private wealth data intelligence

Intelligence for Private Wealth