CASTLE ROCK FINANCIAL PLANNING, INC.

RIASEC Registered
Total AUM
$49.3M
Discretionary
$49.3M
100% of AUM
Avg account
$250K
Accounts
197
Employees
2
Advisory reps
1

Firm details

Headquarters
MENDOTA HEIGHTS, Minnesota
CRD number
174507
Fee structure
Percentage of AUM, Hourly Charges, Fixed Fees
Client types
  • HNWI64.15%
  • Individuals35.85%
Services
Financial PlanningPortfolio Management for Individuals

Firm profile

FINTRX

Overview

Castle Rock Financial Planning, Inc. is an independent registered investment adviser operating as a corporation with an individual owner. The firm focuses on financial planning and portfolio management for individuals and small businesses, serving a client base made up primarily of individual and family accounts. Investment activity is equity-centric: the firm shows a clear preference for equities and holds a significant portion of its portfolio in non-exchange traded equity instruments. Fee arrangements are flexible and include a percentage-of-AUM model alongside hourly and fixed-fee engagements, allowing customization for different client needs. The firm does not position itself as a capital allocator or pension consultant; instead it places client assets into third-party vehicles and managed strategies. It is not an active ESG investor and is not registered as a multi-state adviser, indicating a largely regional or single-state operating footprint and a traditional wealth-management approach rather than a broad institutional consulting model.

Assets & Accounts

Public Holdings

Investments & Alternatives

Location & Offices

Investment profile

FINTRX

Traditional investments used

Alternative investments used

Active ESG investor

Technology & operations

FINTRX

CRM & tech providers

TAMPs used

Clients

FINTRX

Client base

Client personas

Asset composition

Asset composition: Non-Exchange Traded Equities 73%, Exchange Traded Equities 15%, US Government Bonds 7%, Cash & Cash Equivalents 5%73%
  • Non-Exchange Traded Equities73%
  • Exchange Traded Equities15%
  • US Government Bonds7%
  • Cash & Cash Equivalents5%

Contacts

1 of 1
  • LAURI SALVERDA

    Founding PrincipalCRD 1974014

Wealth teams

FINTRX

Newly hired reps

FINTRX

Recent M&A activity

FINTRX

Recent filings

FINTRX

Awards

FINTRX

Location

Primary office

MENDOTA HEIGHTS, MN

DAKOTA

Location

MENDOTA HEIGHTS, MN

Headquartered in MENDOTA HEIGHTS, MN, anchoring the Minneapolis-St. Paul, MN-WI metro in the Midwest.

Metro area
Minneapolis-St. Paul, MN-WI
Region
Midwest
County
DAKOTA
Address
2267 Waters Dr
Time zone
CT (UTC-6)
Office locations

Similar firms

Source: FINTRX private wealth data intelligence

Intelligence for Private Wealth