Carolina Planning Group LLC

RIASEC Registered
Total AUM
$24.7M
Discretionary
$24.7M
100% of AUM
Avg account
$321K
Accounts
77
Employees
1
Advisory reps
1

Firm details

Headquarters
,
CRD number
146168
Custodians
SHAREHOLDERS SERVICE GROUP, LLC
Fee structure
Percentage of AUM
Client types
  • Individuals100%
Services
Portfolio Management for Individuals

Firm profile

FINTRX

Overview

Carolina Planning Group LLC is a small, individual‑owned advisory firm that manages portfolios for individuals, families and small businesses. The firm operates on a percentage‑of‑AUM fee model and also functions as an insurance broker, which suggests it combines investment management with insurance planning and product placement. Its stated investment practice centers on pooled public funds as the core building blocks of client portfolios, with selective use of third‑party alternative managers to add diversification and specialized exposures. The adviser runs client mandates on a discretionary basis, preferring established mutual fund vehicles for core equity and fixed‑income exposure while allocating a portion of assets to alternatives — including hedge funds, real estate, commodities and oil & gas — through external managers. Carolina Planning Group does not position itself as an ESG investor and appears focused on conventional wealth management outcomes for a modest client base rather than institutional or multi‑state business growth.

Assets & Accounts

Investments & Alternatives

Location & Offices

Investment profile

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Traditional investments used

Alternative investments used

Active ESG investor

Technology & operations

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CRM & tech providers

TAMPs used

Clients

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Client base

Client personas

Asset composition

Asset composition: Public Funds/Mutual Funds 82%, US Government Bonds 10%, Exchange Traded Equities 8%, Cash & Cash Equivalents 5%82%
  • Public Funds/Mutual Funds82%
  • US Government Bonds10%
  • Exchange Traded Equities8%
  • Cash & Cash Equivalents5%

Contacts

1 of 1
  • Jack Worrell

    Jack Worrell

    FounderCRD 3235294

Wealth teams

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Newly hired reps

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Recent M&A activity

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Recent filings

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Awards

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Location

Primary office

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Location

, null

Headquartered in , null.

Office locations

Similar firms

Source: FINTRX private wealth data intelligence

Intelligence for Private Wealth