CAROLINA FINANCIAL ADVISORY, INC.

Overview

Carolina Financial Advisory, Inc. operates as an independent Registered Investment Adviser structured as a corporation and owned by an individual. The firm combines advisory work—financial planning and portfolio management for individuals and small businesses—with broker-dealer and insurance brokerage activities. That mix of fee-based planning and commissionable product distribution shapes how the firm allocates client assets: core portfolio exposure through mutual funds, insurance-based solutions such as annuities, and access to third‑party alternative managers for hedge fund and real estate strategies. The firm does not position itself as a capital allocator or fund sponsor; instead it places client capital with external managers and product providers. Carolina Financial Advisory, Inc. is not an active ESG investor and operates on a single-state footing rather than as a multi-state adviser. Its fee structure blends fixed fees with commissions, reflecting the dual advisory and broker/insurance roles.

Assets & Accounts

Investments & Alternatives

Location & Offices