CARDIFF PARK ADVISORS

RIASEC RegisteredEst. 2006
Total AUM
$3B
Discretionary
$0
0% of AUM
Avg account
$8.1M
Accounts
363
Employees
6
Advisory reps
1

Firm details

Headquarters
,
CRD number
126752
Registered since
May 3, 2006
Custodians
CHARLES SCHWAB & CO., INC., FIDELITY DISTRIBUTORS COMPANY LLC
Fee structure
Hourly Charges, Fixed Fees
Client types
  • HNWI99.09%
  • Charitable Organizations0.66%
  • Pension & Profit Sharing Plans0.25%
Services
Financial PlanningPortfolio Management for Individuals

Firm profile

FINTRX

Overview

Cardiff Park Advisors is an independent, individually owned registered investment adviser organized as an LLC and first registered with the SEC in 2006. The firm serves individuals, families and institutional clients, with a stated focus on financial planning and portfolio management for individuals and small businesses. Its client billing is largely fee-based using fixed fees and hourly charges rather than commission or percentage-based advisory fees. Cardiff Park is not positioned as an ESG investor, does not identify as a multi-state adviser, and does not operate as a capital allocator or pension consultant. The firm has received public recognition from industry outlets, including CNBC (Top 100 Financial Advisory Firms, 2019 and 2022) and Financial Advisor Magazine (Top RIA Firms, 2020).

Assets & Accounts

Public Holdings

Investments & Alternatives

Investment profile

FINTRX

Traditional investments used

Alternative investments used

Active ESG investor

Technology & operations

FINTRX

CRM & tech providers

TAMPs used

Clients

FINTRX

Client base

Client personas

Asset composition

Asset composition: Private Funds 42%, Exchange Traded Equities 31%, Non-Exchange Traded Equities 11%, Cash & Cash Equivalents 7%, US Government Bonds 3%, Other 3%, State & Local Bonds 1%, Investment Grade Corp Bonds 1%, Non-Investment Grade Corp Bonds 1%42%
  • Private Funds42%
  • Exchange Traded Equities31%
  • Non-Exchange Traded Equities11%
  • Cash & Cash Equivalents7%
  • US Government Bonds3%

Contacts

1 of 1
  • JOHN GORLOW

    Founder & PresidentCRD 1175863

Wealth teams

FINTRX

Newly hired reps

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Recent M&A activity

FINTRX

Recent filings

FINTRX

Awards

FINTRX

ETF holdings

1 of 286

Active vs passive

$975M in ETFs

Passive

54%

$525M

Active

45%

$451M

ETFProviderStyleCategoryValueShares% of portfolio
VANGUARD TOTAL STOCK MARKET INDEX FUND (VTI)VanguardPassiveLarge Blend$154M478,64315.74%

Location

Primary office

, null

Location

, null

Headquartered in , null.

Office locations

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Source: FINTRX private wealth data intelligence

Intelligence for Private Wealth