Cardiff Park Advisors

RIASEC RegisteredEst. 2006
Total AUM
$3B
Discretionary
$0
0% of AUM
Avg account
$8.1M
Accounts
363
Employees
6
Advisory reps
1

Firm details

Headquarters
,
CRD number
126752
Registered since
May 3, 2006
Custodians
CHARLES SCHWAB & CO., INC., FIDELITY DISTRIBUTORS COMPANY LLC
Fee structure
Hourly Charges, Fixed Fees
Client types
  • HNWI99.09%
  • Charitable Organizations0.66%
  • Pension & Profit Sharing Plans0.25%
Services
Financial PlanningPortfolio Management for Individuals

Firm profile

FINTRX

Overview

Cardiff Park Advisors is an independent, SEC-registered registered investment adviser organized as an LLC and in business since 2006. The firm is individually owned and serves high-net-worth individuals, families and select institutional clients. Its core services are financial planning and discretionary portfolio management for individuals and small businesses; compensation is driven by fixed fees and hourly charges rather than asset-based or performance fees. The firm is not positioned as an ESG-focused adviser, does not operate as a multi-state adviser, and does not identify as a pension consultant. Cardiff Park Advisors has been recognized in industry lists, including CNBC’s Top 100 Financial Advisory Firms (2019 and 2022) and FA Magazine’s Top RIA Firms (2020).

Assets & Accounts

Public Holdings

Investments & Alternatives

Investment profile

FINTRX

Traditional investments used

Alternative investments used

Active ESG investor

Technology & operations

FINTRX

CRM & tech providers

TAMPs used

Clients

FINTRX

Client base

Client personas

Asset composition

Asset composition: Private Funds 42%, Exchange Traded Equities 31%, Non-Exchange Traded Equities 11%, Cash & Cash Equivalents 7%, US Government Bonds 3%, Other 3%, State & Local Bonds 1%, Investment Grade Corp Bonds 1%, Non-Investment Grade Corp Bonds 1%42%
  • Private Funds42%
  • Exchange Traded Equities31%
  • Non-Exchange Traded Equities11%
  • Cash & Cash Equivalents7%
  • US Government Bonds3%

Contacts

1 of 1
  • John Gorlow

    John Gorlow

    Founder & PresidentCRD 1175863

Wealth teams

FINTRX

Newly hired reps

FINTRX

Recent M&A activity

FINTRX

Recent filings

FINTRX

Awards

FINTRX

ETF holdings

1 of 269

Active vs passive

$999M in ETFs

Passive

49%

$494M

Active

49%

$506M

ETFProviderStyleCategoryValueShares% of portfolio
DIMENSIONAL US CORE EQUITY 2 ETF (DFAC)DimensionalActiveLarge Blend$167M3,762,38916.70%

Location

Primary office

, null

Location

, null

Headquartered in , null.

Office locations

Similar firms

Source: FINTRX private wealth data intelligence

Intelligence for Private Wealth