Cannon Wealth Management Services

RIASEC RegisteredEst. 2022
Total AUM
$245M
Discretionary
$241M
98% of AUM
Avg account
$245K
Accounts
1,001
Employees
8
Advisory reps
5

Firm details

Headquarters
Winston Salem, North Carolina
CRD number
323302
Registered since
October 7, 2022
Website
www.cannon-wealth.com
Custodians
CHARLES SCHWAB & CO., INC.
Fee structure
Percentage of AUM, Hourly Charges, Fixed Fees
Client types
  • Individuals43.07%
  • HNWI38.34%
  • Other17.34%
  • Charitable Organizations0.84%
  • Pension & Profit Sharing Plans0.41%
Services
Financial PlanningPortfolio Management for IndividualsPortfolio Management for Institutional ClientsPension ConsultingSelection of Other Advisers

Firm profile

FINTRX

Overview

Cannon Wealth Management Services is an independent, SEC‑registered registered investment adviser that appears to operate as a small, owner‑managed LLC. The firm reports serving both individuals and families as well as institutional clients and acts as a capital allocator, selecting and allocating to third‑party managers. Its advisory services include financial planning, portfolio management for individuals and for businesses/institutions, pension consulting services, and selection of other advisers. In addition to advisory work the firm conducts business as a registered representative of a broker‑dealer, an insurance broker, and an accountant. The firm employs a mix of fee arrangements — percentage of AUM, hourly charges, and fixed fees — and does not identify as an active ESG investor. Cannon Wealth Management Services was registered with the SEC in 2022.

Assets & Accounts

Public Holdings

Investments & Alternatives

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Investment profile

FINTRX

Traditional investments used

Alternative investments used

Active ESG investor

Technology & operations

FINTRX

CRM & tech providers

TAMPs used

Clients

FINTRX

Client base

Client personas

Asset composition

Asset composition: Public Funds/Mutual Funds 65%, Exchange Traded Equities 19%, Cash & Cash Equivalents 6%, US Government Bonds 3%, Non-Exchange Traded Equities 2%, Other 2%, State & Local Bonds 1%, Investment Grade Corp Bonds 1%, Private Funds 1%65%
  • Public Funds/Mutual Funds65%
  • Exchange Traded Equities19%
  • Cash & Cash Equivalents6%
  • US Government Bonds3%
  • Non-Exchange Traded Equities2%

Owners & executives

1 of 1
  • Michelle Mccarthy

    Michelle Mccarthy

    Chief Compliance OfficerCRD 7682269

Contacts

3 of 4
  • Matthew Hearn

    Matthew Hearn

    Wealth AdvisorCRD 4808922

  • Joseph Perkins

    Joseph Perkins

    Partner, Financial AdvisorCRD 6620408

  • William Amburn

    William Amburn

    Vice President, Wealth AdvisorCRD 4580843

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Wealth teams

FINTRX

Newly hired reps

FINTRX

Recent M&A activity

FINTRX

Recent filings

FINTRX

Awards

FINTRX

ETF holdings

1 of 62

Active vs passive

$213M in ETFs

Passive

42%

$90M

Active

39%

$123M

ETFProviderStyleCategoryValueShares% of portfolio
STATE STREET(R) SPDR(R) PORTFOLIO S&P 500(R) ETF (SPYM)State Street$14.9M169,3156.98%
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Location

Primary office

Winston Salem, NC

Forsyth

Location

Winston Salem, NC

Headquartered in Winston Salem, NC, anchoring the Greensboro--Winston-Salem--High Point, NC metro in the South.

Metro area
Greensboro--Winston-Salem--High Point, NC
Region
South
County
Forsyth
Address
2160 Country Club Rd
Time zone
ET (UTC-5)
Office locations

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Source: FINTRX private wealth data intelligence

Intelligence for Private Wealth