Cannon Financial Strategists, Inc.

RIASEC RegisteredEst. 2014
Total AUM
$1.7B
Discretionary
$1.6B
95% of AUM
Avg account
$504K
Accounts
3,311
Employees
33
Advisory reps
28

Firm details

Headquarters
Athens, Georgia
CRD number
133509
Registered since
June 18, 2014
Custodians
CHARLES SCHWAB & CO., INC., TIAA-CREF INDIVIDUAL & INSTITUTIONAL SERVICES, LLC
Fee structure
Percentage of AUM, Hourly Charges, Fixed Fees
Client types
  • HNWI70.35%
  • Pension & Profit Sharing Plans16.86%
  • Individuals11.59%
  • Corporations / Businesses1.21%
Services
Financial PlanningPortfolio Management for IndividualsPension Consulting

Firm profile

FINTRX

Overview

Cannon Financial Strategists, Inc. is an independent, SEC‑registered advisory firm (registered in 2014) organized as a corporation and owned by an individual. The firm serves both individual & family clients and institutional clients, offering financial planning, portfolio management for individuals and small businesses, and pension consulting. It also operates as an insurance broker and provides accounting-related services. Fees are charged via a mix of AUM percentages, hourly billing, and fixed fees. Cannon does not identify as an active ESG investor and is not presented as a multi‑state or capital‑allocating adviser.

Assets & Accounts

Public Holdings

Investments & Alternatives

Investment profile

FINTRX

Traditional investments used

Alternative investments used

Active ESG investor

Technology & operations

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CRM & tech providers

TAMPs used

Clients

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Client base

Client personas

Asset composition

Asset composition: Exchange Traded Equities 44%, Public Funds/Mutual Funds 40%, Other 13%, Cash & Cash Equivalents 3%44%
  • Exchange Traded Equities44%
  • Public Funds/Mutual Funds40%
  • Other13%
  • Cash & Cash Equivalents3%

Owners & executives

3 of 3
  • Jeffrey Young

    Jeffrey Young

    CIOCRD 4712342

  • Kelly Dixon

    Kelly Dixon

    CEOCRD 5854982

  • Christopher Euell

    Christopher Euell

    Chief Operating OfficerCRD 7435025

Contacts

3 of 25
  • Louis Pappas

    Louis Pappas

    Registered RepresentativeCRD 5032986

  • Fletcher Sheffield

    AssociateCRD 7953859

  • Stephen Kuzniak

    Stephen Kuzniak

    Financial AdvisorCRD 6726947

Unlock 22 more contacts

Wealth teams

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Newly hired reps

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Recent M&A activity

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Recent filings

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Awards

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ETF holdings

1 of 99

Active vs passive

$1.2B in ETFs

Passive

66%

$769M

Active

34%

$398M

ETFProviderStyleCategoryValueShares% of portfolio
DIMENSIONAL INTERNATIONAL CORE EQUITY 2 ETF (DFIC)DimensionalActiveForeign Large Blend$134M3,603,65011.51%

Location

Primary office

Athens, GA

Clarke

Location

Athens, GA

Headquartered in Athens, GA, anchoring the Atlanta--Athens-Clarke County--Sandy Springs, GA-AL metro in the South.

Metro area
Atlanta--Athens-Clarke County--Sandy Springs, GA-AL
Region
South
County
Clarke
Address
6498 S Milledge Ave
Time zone
ET (UTC-5)
Office locations

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Source: FINTRX private wealth data intelligence

Intelligence for Private Wealth