CANNON ADVISORS

RIASEC RegisteredEst. 2021
Total AUM
$182M
Discretionary
$182M
100% of AUM
Avg account
$790K
Accounts
230
Employees
5
Advisory reps
7

Firm details

Headquarters
Charlotte, North Carolina
CRD number
293929
Registered since
July 23, 2021
Custodians
CHARLES SCHWAB & CO., INC.
Fee structure
Percentage of AUM, Hourly Charges, Fixed Fees
Client types
  • HNWI70.25%
  • Individuals28.57%
  • Corporations / Businesses1.18%
Services
Financial PlanningPortfolio Management for IndividualsPension Consulting

Firm profile

FINTRX

Overview

Cannon Advisors is an independent registered investment adviser organized as a corporation and operating under individual ownership. The firm advises both individuals and families as well as institutional clients, offering financial planning, portfolio management for individuals and small businesses, and pension consulting. Cannon Advisors also operates as an insurance broker and charges clients via a mix of percentage-of-AUM, hourly, and fixed-fee arrangements. Firm filings indicate it is SEC-registered since 2021. Cannon appears to favor liquid equity exposure as a core building block while supplementing client portfolios with insurance products and negotiated fee structures that can accommodate hourly or project-based engagements. The firm does not position itself as an ESG-focused allocator.

Assets & Accounts

Public Holdings

Investments & Alternatives

Location & Offices

Investment profile

FINTRX

Traditional investments used

Alternative investments used

Active ESG investor

Technology & operations

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CRM & tech providers

TAMPs used

Clients

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Client base

Client personas

Asset composition

Asset composition: Exchange Traded Equities 81%, Derivatives 6%, US Government Bonds 5%, Cash & Cash Equivalents 4%, Investment Grade Corp Bonds 3%, Other 1%81%
  • Exchange Traded Equities81%
  • Derivatives6%
  • US Government Bonds5%
  • Cash & Cash Equivalents4%
  • Investment Grade Corp Bonds3%

Owners & executives

1 of 1
  • ROBERT CANNON

    CEO/Chief Portfolio StrategistCRD 2748195

Contacts

3 of 6
  • Barbara Bell

    Financial AdvisorCRD 6173944

  • Philip Gephart

    Financial AdvisorCRD 7490844

  • Michael Boykin

    Financial AdvisorCRD 6595460

Unlock 3 more contacts

Wealth teams

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Newly hired reps

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Recent M&A activity

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Recent filings

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Awards

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ETF holdings

1 of 43

Active vs passive

$87.5M in ETFs

Passive

83%

$72.2M

Active

17%

$15.3M

ETFProviderStyleCategoryValueShares% of portfolio
SPDR S&P 500 ETF TRUST (SPY)State StreetPassiveLarge Blend$8.9M13,74110.22%

Location

Primary office

Charlotte, NC

MECKLENBURG

Location

Charlotte, NC

Headquartered in Charlotte, NC, anchoring the Charlotte-Concord, NC-SC metro in the South.

Metro area
Charlotte-Concord, NC-SC
Region
South
County
MECKLENBURG
Address
2108 South Blvd
Time zone
ET (UTC-5)
Office locations

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Source: FINTRX private wealth data intelligence

Intelligence for Private Wealth