Cadena Financial Planning & Tax Services

RIASEC Registered
Total AUM
$61.2M
Discretionary
$61.2M
100% of AUM
Avg account
$333K
Accounts
184
Employees
1
Advisory reps
1

Firm details

Headquarters
San Diego, California
CRD number
135892
Fee structure
Percentage of AUM, Hourly Charges, Fixed Fees
Client types
  • HNWI70%
  • Individuals30%
Services
Financial PlanningPortfolio Management for Individuals

Firm profile

FINTRX

Overview

Cadena Financial Planning & Tax Services is a small, independent RIA operating as a sole proprietorship that combines accounting and tax services with financial planning and portfolio management for individuals and small businesses. The firm runs a fee model that includes a percentage of AUM plus hourly and fixed fees, which supports both ongoing wealth management relationships and project-based planning or tax engagements. Cadena’s client base is individual and family clients; the firm is not positioned as an institutional or pension consultant and does not identify as an active ESG investor. Investment activity centers on equity-led portfolios delivered in discretionary wrap/SMA-style relationships. The firm shows a clear preference for exchange-traded equities as the primary building block for client portfolios while using third-party mutual funds and alternative managers to round out exposures. Given the firm’s accounting background, tax-aware portfolio construction and integration of tax strategies into investment and planning advice are likely part of their value proposition.

Assets & Accounts

Public Holdings

Investments & Alternatives

Location & Offices

Investment profile

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Traditional investments used

Alternative investments used

Active ESG investor

Technology & operations

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CRM & tech providers

TAMPs used

Clients

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Client base

Client personas

Asset composition

Asset composition: Exchange Traded Equities 78%, State & Local Bonds 19%, Cash & Cash Equivalents 2%, Non-Exchange Traded Equities 1%78%
  • Exchange Traded Equities78%
  • State & Local Bonds19%
  • Cash & Cash Equivalents2%
  • Non-Exchange Traded Equities1%

Contacts

1 of 1
  • Daniel Cadena

    Founder and PrincipalCRD 6727592

Wealth teams

FINTRX

Newly hired reps

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Recent M&A activity

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Recent filings

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Awards

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Location

Primary office

San Diego, CA

San Diego

Location

San Diego, CA

Headquartered in San Diego, CA, anchoring the San Diego-Chula Vista-Carlsbad, CA metro in the West.

Metro area
San Diego-Chula Vista-Carlsbad, CA
Region
West
County
San Diego
Address
6540 Lusk Blvd
Time zone
PT (UTC-8)
Office locations

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Source: FINTRX private wealth data intelligence

Intelligence for Private Wealth