CADENA FINANCIAL PLANNING & TAX SERVICES

RIASEC Registered
Total AUM
$61.2M
Discretionary
$61.2M
100% of AUM
Avg account
$333K
Accounts
184
Employees
1
Advisory reps
1

Firm details

Headquarters
SAN DIEGO, California
CRD number
135892
Fee structure
Percentage of AUM, Hourly Charges, Fixed Fees
Client types
  • HNWI70%
  • Individuals30%
Services
Financial PlanningPortfolio Management for Individuals

Firm profile

FINTRX

Overview

Cadena Financial Planning & Tax Services is a small, independent RIA operating as a sole proprietorship that combines accounting and tax services with financial planning and portfolio management for individuals and small businesses. The firm runs a fee model that includes a percentage of AUM plus hourly and fixed fees, which supports both ongoing wealth management relationships and project-based planning or tax engagements. Cadena’s client base is individual and family clients; the firm is not positioned as an institutional or pension consultant and does not identify as an active ESG investor. Investment activity centers on equity-led portfolios delivered in discretionary wrap/SMA-style relationships. The firm shows a clear preference for exchange-traded equities as the primary building block for client portfolios while using third-party mutual funds and alternative managers to round out exposures. Given the firm’s accounting background, tax-aware portfolio construction and integration of tax strategies into investment and planning advice are likely part of their value proposition.

Assets & Accounts

Public Holdings

Investments & Alternatives

Location & Offices

Investment profile

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Traditional investments used

Alternative investments used

Active ESG investor

Technology & operations

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CRM & tech providers

TAMPs used

Clients

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Client base

Client personas

Asset composition

Asset composition: Exchange Traded Equities 78%, State & Local Bonds 19%, Cash & Cash Equivalents 2%, Non-Exchange Traded Equities 1%78%
  • Exchange Traded Equities78%
  • State & Local Bonds19%
  • Cash & Cash Equivalents2%
  • Non-Exchange Traded Equities1%

Contacts

1 of 1
  • Daniel Cadena

    Founder and PrincipalCRD 6727592

Wealth teams

FINTRX

Newly hired reps

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Recent M&A activity

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Recent filings

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Awards

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Location

Primary office

SAN DIEGO, CA

SAN DIEGO

Location

SAN DIEGO, CA

Headquartered in SAN DIEGO, CA, in the West of the United States.

Region
West
County
SAN DIEGO
Address
6540 Lusk Blvd
Time zone
PT (UTC-8)
Office locations

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Source: FINTRX private wealth data intelligence

Intelligence for Private Wealth