Business Wise Insurance, Pllc

RIASEC Registered
Total AUM
$4.7M
Discretionary
$1.4M
30% of AUM
Avg account
$676K
Accounts
7
Employees
1
Advisory reps
1

Firm details

Headquarters
,
CRD number
297580
Custodians
ASSETMARK TRUST CO., STANCORP EQUITIES, INC.
Fee structure
Percentage of AUM, Hourly Charges
Client types
  • Pension & Profit Sharing Plans80.36%
  • Individuals19.64%
Services
Financial PlanningPortfolio Management for IndividualsSelection of Other Advisers

Firm profile

FINTRX

Overview

Business Wise Insurance, Pllc operates as an independent registered investment adviser and insurance broker that combines financial planning and portfolio management for individuals, families and small businesses with insurance and other product distribution. The firm reports a clear tilt toward equity exposure, with a concentration in non‑exchange‑traded equity positions and a business model that includes selection of outside advisers and third‑party managers. Fee arrangements are a mix of percentage of assets under management and hourly charges, and the firm functions as an active capital allocator, placing client capital into both public and private strategies through external fund managers. The firm’s advisory services emphasize planning and discretionary portfolio oversight for a small client base, while insurance brokerage and other product sales remain a visible part of the practice. The filing notes the firm is not positioning itself as an ESG investor and is not registered as a multi‑state adviser.

Assets & Accounts

Public Holdings

Investments & Alternatives

Location & Offices

Investment profile

FINTRX

Traditional investments used

Alternative investments used

Active ESG investor

Technology & operations

FINTRX

CRM & tech providers

TAMPs used

Clients

FINTRX

Client base

Client personas

Asset composition

Asset composition: Non-Exchange Traded Equities 84%, Exchange Traded Equities 16%, US Government Bonds 3%, Cash & Cash Equivalents 2%, Sovereign Bonds 1%84%
  • Non-Exchange Traded Equities84%
  • Exchange Traded Equities16%
  • US Government Bonds3%
  • Cash & Cash Equivalents2%
  • Sovereign Bonds1%

Contacts

1 of 1
  • Robert Lockyer

    Robert Lockyer

    Managing MemberCRD 2508896

Wealth teams

FINTRX

Newly hired reps

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Recent M&A activity

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Recent filings

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Awards

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Location

Primary office

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Location

, null

Headquartered in , null.

Office locations

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Source: FINTRX private wealth data intelligence

Intelligence for Private Wealth