Bruce & Co Inc

RIASEC Registered
Total AUM
$380M
Discretionary
$380M
100% of AUM
Avg account
$127M
Accounts
3
Employees
1
Advisory reps
1

Firm details

Headquarters
Chicago, Illinois
CRD number
104735
Registered since
September 18, 1974
Fee structure
Percentage of AUM
Client types
  • Investment Companies91.64%
  • Charitable Organizations7.32%
  • HNWI1.04%
Services
Portfolio Management for IndividualsPortfolio Management for Investment Companies

Firm profile

FINTRX

Overview

Bruce & Co Inc is organized as a corporation and operates as an institutional registered investment adviser. The firm is SEC-registered (initial registration year 1974) and charges clients on a percentage-of-AUM basis. Its stated advisory services center on portfolio management for individuals and small businesses as well as for investment companies. The firm serves both high-net-worth individuals and institutional clients and is not identified as an active ESG investor. Bruce & Co Inc appears to run a concentrated, discretionary advisory practice rather than acting as a capital allocator or multi-state adviser. Ownership is recorded as individual, and the business is structured to provide bespoke portfolio management rather than large-scale platform distribution or pension consulting.

Assets & Accounts

Public Holdings

Investments & Alternatives

Investment profile

FINTRX

Traditional investments used

Alternative investments used

Active ESG investor

Technology & operations

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CRM & tech providers

TAMPs used

Clients

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Client base

Client personas

Asset composition

Asset composition: Exchange Traded Equities 92%, US Government Bonds 5%, Cash & Cash Equivalents 3%92%
  • Exchange Traded Equities92%
  • US Government Bonds5%
  • Cash & Cash Equivalents3%

Contacts

1 of 1
  • Robert Bruce

    PresidentCRD 1511355

Wealth teams

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Newly hired reps

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Recent M&A activity

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Recent filings

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Awards

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Location

Primary office

Chicago, IL

Cook

Location

Chicago, IL

Headquartered in Chicago, IL, anchoring the Chicago-Naperville, IL-IN-WI metro in the Midwest.

Metro area
Chicago-Naperville, IL-IN-WI
Region
Midwest
County
Cook
Address
20 N Wacker Dr
Time zone
CT (UTC-6)
Office locations

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Source: FINTRX private wealth data intelligence

Intelligence for Private Wealth