Brooklyn Fi, LLC

RIASEC RegisteredEst. 2021
Total AUM
$563M
Discretionary
$563M
100% of AUM
Avg account
$1.5M
Accounts
373
Employees
10
Advisory reps
15

Firm details

Headquarters
Brooklyn, New York
CRD number
292115
Registered since
April 19, 2021
Custodians
CHARLES SCHWAB & CO., INC.
Fee structure
Percentage of AUM, Hourly Charges, Fixed Fees
Client types
  • HNWI62.74%
  • Individuals37.26%
Services
Financial PlanningPortfolio Management for IndividualsPension ConsultingSelection of Other AdvisersEducational Seminars / Workshops

Firm profile

FINTRX

Overview

Brooklyn Fi, LLC is an independent SEC-registered investment adviser (registered in 2021) organized as an LLC that positions itself as a capital allocator for individual and family clients. The firm provides financial planning, portfolio management for individuals and small businesses, pension consulting, and offers selection-of-adviser services along with educational workshops. Its fees are charged through a mix of assets-under-management, hourly billing, and fixed-fee arrangements. Brooklyn Fi indicates active incorporation of ESG considerations into its investment approach and also acts as a conduit to external managers when clients need specialized exposure.

Assets & Accounts

Public Holdings

Investments & Alternatives

Location & Offices

Investment profile

FINTRX

Traditional investments used

Alternative investments used

Active ESG investor

Technology & operations

FINTRX

CRM & tech providers

TAMPs used

Clients

FINTRX

Client base

Client personas

Asset composition

Asset composition: Public Funds/Mutual Funds 91%, Exchange Traded Equities 5%, Cash & Cash Equivalents 3%, US Government Bonds 1%91%
  • Public Funds/Mutual Funds91%
  • Exchange Traded Equities5%
  • Cash & Cash Equivalents3%
  • US Government Bonds1%

Owners & executives

2 of 2
  • John Owens

    John Owens

    Chief Compliance OfficerCRD 7041108

  • Ally Ayers

    Ally Ayers

    Chief Executive OfficerCRD 7192030

Contacts

3 of 13
  • Anna Bhai

    Anna Bhai

    Senior Financial PlannerCRD 7086870

  • Kody Sherlund

    Kody Sherlund

    Senior Financial PlannerCRD 6835710

  • Stuart Connelly

    Stuart Connelly

    Client Development AdvisorCRD 5952361

Unlock 10 more contacts →

Wealth teams

FINTRX

Newly hired reps

FINTRX

Recent M&A activity

FINTRX

Recent filings

FINTRX

Awards

FINTRX

ETF holdings

1 of 220

Active vs passive

$539M in ETFs

Passive

98%

$527M

Active

1%

$12.9M

ETFProviderStyleCategoryValueShares% of portfolio
VANGUARD TAX-MANAGED FUNDS (VEA)VanguardPassiveForeign Large Blend$53.3M756,1549.88%

Location

Primary office

Brooklyn, NY

Kings

Location

Brooklyn, NY

Headquartered in Brooklyn, NY, anchoring the New York-Newark, NY-NJ-CT-PA metro in the Northeast.

Metro area
New York-Newark, NY-NJ-CT-PA
Region
Northeast
County
Kings
Address
33 Nassau Ave
Time zone
ET (UTC-5)
Office locations

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Source: FINTRX private wealth data intelligence

Intelligence for Private Wealth