Brilliant Advice, LLC

RIASEC RegisteredEst. 2024
Total AUM
$570M
Discretionary
$568M
100% of AUM
Avg account
$1M
Accounts
569
Employees
2
Advisory reps
3

Firm details

Headquarters
Cincinnati, Ohio
CRD number
282891
Registered since
December 6, 2024
Custodians
CHARLES SCHWAB & CO., INC.
Fee structure
Percentage of AUM, Fixed Fees
Client types
  • HNWI95.83%
  • Charitable Organizations2.44%
  • Individuals1.72%
Services
Financial PlanningPortfolio Management for IndividualsPortfolio Management for Institutional ClientsSelection of Other Advisers

Firm profile

FINTRX

Overview

Brilliant Advice, LLC is an independent registered investment adviser organized as an LLC and registered with the SEC in 2024. The firm is owned by an individual and functions as a capital allocator for both individual and family clients as well as institutional accounts. Its advisory offerings include financial planning, portfolio management for individuals and small businesses, portfolio management for institutions, and selection of other advisers. Fee arrangements combine percentage-of-AUM and fixed-fee structures. The firm is not positioned as an ESG-focused manager, does not identify as a multi-state adviser on its snapshot, and does not describe itself as a pension consultant or related adviser. It explicitly acts as a selector of external managers alongside in-house portfolio management and planning services.

Assets & Accounts

Public Holdings

Investments & Alternatives

Location & Offices

Investment profile

FINTRX

Traditional investments used

Alternative investments used

Active ESG investor

Technology & operations

FINTRX

CRM & tech providers

TAMPs used

Clients

FINTRX

Client base

Client personas

Asset composition

Asset composition: Exchange Traded Equities 90%, Public Funds/Mutual Funds 4%, Derivatives 2%, Cash & Cash Equivalents 2%, Private Funds 1%, Other 1%90%
  • Exchange Traded Equities90%
  • Public Funds/Mutual Funds4%
  • Derivatives2%
  • Cash & Cash Equivalents2%
  • Private Funds1%

Owners & executives

2 of 2
  • Michelle Mccarthy

    Michelle Mccarthy

    Chief Compliance OfficerCRD 7682269

  • Cern Basher

    Cern Basher

    President and Chief Investment OfficerCRD 4401337

Contacts

1 of 1
  • Danya Karram

    Danya Karram

    Principal and Co-FounderCRD 6298891

Wealth teams

FINTRX

Newly hired reps

FINTRX

Recent M&A activity

FINTRX

Recent filings

FINTRX

Awards

FINTRX

ETF holdings

1 of 38

Active vs passive

$40.6M in ETFs

Passive

97%

$39.2M

Active

1%

$1.3M

ETFProviderStyleCategoryValueShares% of portfolio
SCHWAB US BROAD MARKET ETF (SCHB)SchwabPassiveLarge Blend$5.7M196,46114.03%

Location

Primary office

Cincinnati, OH

Hamilton

Location

Cincinnati, OH

Headquartered in Cincinnati, OH, anchoring the Cincinnati-Wilmington-Maysville, OH-KY-IN metro in the Midwest.

Metro area
Cincinnati-Wilmington-Maysville, OH-KY-IN
Region
Midwest
County
Hamilton
Address
8044 Montgomery Rd
Time zone
ET (UTC-5)
Office locations

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Source: FINTRX private wealth data intelligence

Intelligence for Private Wealth