BOOKENDS FINANCIAL PLANNING

RIASEC RegisteredEst. 2020
Total AUM
$338M
Discretionary
$338M
100% of AUM
Avg account
$253K
Accounts
1,336
Employees
10
Advisory reps
7

Firm details

Headquarters
INDIANAPOLIS, Indiana
CRD number
305301
Registered since
January 2, 2020
Custodians
RAYMOND JAMES & ASSOCIATES, INC.
Fee structure
Percentage of AUM, Hourly Charges, Fixed Fees, Commissions, Other
Client types
  • HNWI61.6%
  • Individuals38.34%
  • Corporations / Businesses0.07%
Services
Financial PlanningPortfolio Management for IndividualsPension ConsultingPublication of PeriodicalsEducational Seminars / Workshops

Firm profile

FINTRX

Overview

Bookends Financial Planning is an independent, SEC-registered registered investment adviser organized as a corporation and owned by an individual. The firm serves both individual & family clients and institutional relationships and combines traditional wealth management with insurance brokerage. Its advisory services emphasize financial planning, portfolio management for individuals and small businesses, pension consulting, investor education through publications and seminars, and fee arrangements that include percentage-of-AUM, hourly, fixed-fee, commission-based, and other structures. Bookends identifies as an active ESG investor.

Assets & Accounts

Public Holdings

Investments & Alternatives

Location & Offices

Investment profile

FINTRX

Traditional investments used

Alternative investments used

Active ESG investor

Technology & operations

FINTRX

CRM & tech providers

TAMPs used

Clients

FINTRX

Client base

Client personas

Asset composition

Asset composition: Public Funds/Mutual Funds 69%, Exchange Traded Equities 23%, Other 4%, Cash & Cash Equivalents 3%, Derivatives 1%69%
  • Public Funds/Mutual Funds69%
  • Exchange Traded Equities23%
  • Other4%
  • Cash & Cash Equivalents3%
  • Derivatives1%

Owners & executives

2 of 2
  • SARAH BOSTON

    CEO and Financial PlannerCRD 4381138

  • HEIDI HARGIS

    Chief Compliance OfficerCRD 4620288

Contacts

3 of 5
  • Jack Boston

    Financial Planning InternCRD 8065811

  • Tanner Boston

    Portfolio Management AssociateCRD 7698226

  • ROBERT WETZEL

    OwnerCRD 4329415

Unlock 2 more contacts

Wealth teams

FINTRX

Newly hired reps

FINTRX

Recent M&A activity

FINTRX

Recent filings

FINTRX

Awards

FINTRX

ETF holdings

1 of 98

Active vs passive

$227M in ETFs

Passive

71%

$161M

Active

27%

$65.9M

ETFProviderStyleCategoryValueShares% of portfolio
ISHARES RUSSELL 1000 GROWTH ETF (IWF)BlackRockPassiveLarge Growth$23.6M55,45510.41%

Location

Primary office

INDIANAPOLIS, IN

MARION

Location

INDIANAPOLIS, IN

Headquartered in INDIANAPOLIS, IN, anchoring the Indianapolis-Carmel-Muncie, IN metro in the Midwest.

Metro area
Indianapolis-Carmel-Muncie, IN
Region
Midwest
County
MARION
Address
7320 US 31
Time zone
ET (UTC-5)
Office locations

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Source: FINTRX private wealth data intelligence

Intelligence for Private Wealth