BLUE WATER ASSET MANAGEMENT

RIASEC RegisteredEst. 2015
Total AUM
$428M
Discretionary
$428M
100% of AUM
Avg account
$231K
Accounts
1,855
Employees
10
Advisory reps
8

Firm details

Headquarters
GRAND RAPIDS, Michigan
CRD number
175362
Registered since
March 18, 2015
Custodians
CHARLES SCHWAB & CO., INC.
Fee structure
Percentage of AUM, Hourly Charges, Fixed Fees
Client types
  • HNWI57.51%
  • Individuals38.8%
  • Corporations / Businesses1.94%
  • Charitable Organizations1.16%
  • Other0.53%
Services
Financial PlanningPortfolio Management for IndividualsPension ConsultingSelection of Other Advisers

Firm profile

FINTRX

Overview

Blue Water Asset Management is an independent, privately owned RIA that registered with the SEC in 2015. The firm acts as a capital allocator for both individual and family clients and institutional investors. Its service mix includes financial planning, portfolio management for individuals and small businesses, pension consulting and the selection of outside advisers. Blue Water charges clients via asset-based fees as well as hourly and fixed-fee arrangements. The firm is not positioned as an ESG-focused manager and identifies an insurance company among its industry affiliations.

Assets & Accounts

Public Holdings

Investments & Alternatives

Investment profile

FINTRX

Traditional investments used

Alternative investments used

Active ESG investor

Technology & operations

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CRM & tech providers

TAMPs used

Clients

FINTRX

Client base

Client personas

Asset composition

Asset composition: Exchange Traded Equities 68%, Public Funds/Mutual Funds 26%, Other 4%, Cash & Cash Equivalents 2%68%
  • Exchange Traded Equities68%
  • Public Funds/Mutual Funds26%
  • Other4%
  • Cash & Cash Equivalents2%

Owners & executives

1 of 1
  • NICOLLE RUMSEY

    COO and Compliance OfficerCRD 5512294

Contacts

3 of 7
  • JAY GREER

    PresidentCRD 1779326

  • ANDY ARMSTRONG

    Financial Advisor and Registered RepresentativeCRD 4448534

  • MARK REDFIELD

    Managing MemberCRD 1564768

Unlock 4 more contacts

Wealth teams

FINTRX

Newly hired reps

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Recent M&A activity

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Recent filings

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Awards

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ETF holdings

1 of 79

Active vs passive

$299M in ETFs

Passive

32%

$94.9M

Active

46%

$204M

ETFProviderStyleCategoryValueShares% of portfolio
PGIM ULTRA SHORT BOND ETF (PULS)PGIMActiveUltrashort Bond$33.9M684,68511.35%

Location

Primary office

GRAND RAPIDS, MI

KENT

Location

GRAND RAPIDS, MI

Headquartered in GRAND RAPIDS, MI, anchoring the Grand Rapids-Kentwood-Muskegon, MI metro in the Midwest.

Metro area
Grand Rapids-Kentwood-Muskegon, MI
Region
Midwest
County
KENT
Address
4120 E Beltline Ave NE
Time zone
ET (UTC-5)
Office locations

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Source: FINTRX private wealth data intelligence

Intelligence for Private Wealth