Blue Square Asset Management, LLC

RIASEC RegisteredEst. 2018
Total AUM
$410M
Discretionary
$311M
76% of AUM
Avg account
$630K
Accounts
651
Employees
9
Advisory reps
8

Firm details

Headquarters
New York, New York
CRD number
296802
Registered since
September 17, 2018
Custodians
CHARLES SCHWAB & CO., INC.
Fee structure
Percentage of AUM, Fixed Fees, Performance Based Fees
Client types
  • HNWI85.83%
  • Pension & Profit Sharing Plans6.26%
  • Pooled Investment Vehicles4.53%
  • Individuals3.28%
  • Charitable Organizations0.1%
Services
Financial PlanningPortfolio Management for IndividualsPortfolio Management for Pooled Investment VehiclesPortfolio Management for Institutional Clients

Firm profile

FINTRX

Overview

Blue Square Asset Management, LLC is an independent registered investment adviser formed as an LLC and registered with the SEC in 2018. Ownership is held individually rather than by a corporate parent. The firm serves both individual/family clients and institutional clients, offering financial planning and portfolio management across a range of client types — individual and small-business accounts, pooled investment vehicles, and institutional or corporate accounts. Fees are charged via a mix of percentage-of-AUM, fixed fees, and performance-based arrangements. Blue Square also conducts activities as a CPO/CTA and acts as sponsor or general partner/manager of pooled investment vehicles. The firm does not identify as an active ESG investor.

Assets & Accounts

Public Holdings

Investments & Alternatives

Location & Offices

Investment profile

FINTRX

Traditional investments used

Alternative investments used

Active ESG investor

Technology & operations

FINTRX

CRM & tech providers

TAMPs used

Clients

FINTRX

Client base

Client personas

Asset composition

Asset composition: Exchange Traded Equities 52%, Public Funds/Mutual Funds 25%, Other 9%, Cash & Cash Equivalents 8%, Private Funds 4%, State & Local Bonds 1%, Investment Grade Corp Bonds 1%52%
  • Exchange Traded Equities52%
  • Public Funds/Mutual Funds25%
  • Other9%
  • Cash & Cash Equivalents8%
  • Private Funds4%

Owners & executives

2 of 2
  • James Diorio

    James Diorio

    CEOCRD 7352935

  • Allison Jaffe

    Allison Jaffe

    Chief Compliance OfficerCRD 2391256

Contacts

3 of 6
  • Jay Bluestine

    Jay Bluestine

    Managing Principal, FounderCRD 2802396

  • Andrew Ceisler

    Andrew Ceisler

    Principal & DirectorCRD 2295460

  • Leonard Meshberg

    Leonard Meshberg

    Director, Wealth ManagementCRD 1504559

Unlock 3 more contacts

Wealth teams

FINTRX

Newly hired reps

FINTRX

Recent M&A activity

FINTRX

Recent filings

FINTRX

Awards

FINTRX

ETF holdings

1 of 28

Active vs passive

$110M in ETFs

Passive

98%

$108M

Active

<1%

$2.2M

ETFProviderStyleCategoryValueShares% of portfolio
VANGUARD 500 INDEX FUND (VOO)VanguardPassiveLarge Blend$21.3M31,05819.42%

Location

Primary office

New York, NY

New York

Location

New York, NY

Headquartered in New York, NY, anchoring the New York-Newark, NY-NJ-CT-PA metro in the Northeast.

Metro area
New York-Newark, NY-NJ-CT-PA
Region
Northeast
County
New York
Address
17 State St
Time zone
ET (UTC-5)
Office locations

Similar firms

Source: FINTRX private wealth data intelligence

Intelligence for Private Wealth