Blue Square Asset Management, LLC
Firm details
- Headquarters
- New York, New York
- CRD number
- 296802
- Registered since
- September 17, 2018
- Website
- www.bluesquarewealth.com
- Custodians
- CHARLES SCHWAB & CO., INC.
- Fee structure
- Percentage of AUM, Fixed Fees, Performance Based Fees
- Client types
- HNWI85.83%
- Pension & Profit Sharing Plans6.26%
- Pooled Investment Vehicles4.53%
- Individuals3.28%
- Charitable Organizations0.1%
- Services
- Financial PlanningPortfolio Management for IndividualsPortfolio Management for Pooled Investment VehiclesPortfolio Management for Institutional Clients
Firm profile
FINTRXOverview
Blue Square Asset Management, LLC is an independent registered investment adviser formed as an LLC and registered with the SEC in 2018. Ownership is held individually rather than by a corporate parent. The firm serves both individual/family clients and institutional clients, offering financial planning and portfolio management across a range of client types — individual and small-business accounts, pooled investment vehicles, and institutional or corporate accounts. Fees are charged via a mix of percentage-of-AUM, fixed fees, and performance-based arrangements. Blue Square also conducts activities as a CPO/CTA and acts as sponsor or general partner/manager of pooled investment vehicles. The firm does not identify as an active ESG investor.
Assets & Accounts
Public Holdings
Investments & Alternatives
Location & Offices
Investment profile
FINTRXTraditional investments used
Alternative investments used
Active ESG investor
Technology & operations
FINTRXCRM & tech providers
TAMPs used
Clients
FINTRXClient base
Client personas
Asset composition
- Exchange Traded Equities52%
- Public Funds/Mutual Funds25%
- Other9%
- Cash & Cash Equivalents8%
- Private Funds4%
Owners & executives
2 of 2
James Diorio
CEOCRD 7352935

Allison Jaffe
Chief Compliance OfficerCRD 2391256
Contacts
3 of 6
Jay Bluestine
Managing Principal, FounderCRD 2802396

Andrew Ceisler
Principal & DirectorCRD 2295460
Leonard Meshberg
Director, Wealth ManagementCRD 1504559
Wealth teams
FINTRXNewly hired reps
FINTRXRecent M&A activity
FINTRXRecent filings
FINTRXAwards
FINTRXETF holdings
1 of 28Active vs passive
$110M in ETFs
98%
$108M
<1%
$2.2M
| ETF | Provider | Style | Category | Value | Shares | % of portfolio |
|---|---|---|---|---|---|---|
| VANGUARD 500 INDEX FUND (VOO) | Vanguard | Passive | Large Blend | $21.3M | 31,058 | 19.42% |
Location
New York, NY
New York
Location
New York, NY
Headquartered in New York, NY, anchoring the New York-Newark, NY-NJ-CT-PA metro in the Northeast.
- Metro area
- New York-Newark, NY-NJ-CT-PA
- Region
- Northeast
- County
- New York
- Address
- 17 State St
- Time zone
- ET (UTC-5)
- Office locations
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