BLUE ROCK FINANCIAL GROUP

RIASEC RegisteredEst. 2020
Total AUM
$382M
Discretionary
$279M
73% of AUM
Avg account
$480K
Accounts
795
Employees
10
Advisory reps
5

Firm details

Headquarters
REHOBOTH BEACH, Delaware
CRD number
298558
Registered since
January 24, 2020
Custodians
SEI INVESTMENTS DISTRIBUTION CO.
Fee structure
Percentage of AUM, Hourly Charges, Fixed Fees
Client types
  • HNWI50.77%
  • Pension & Profit Sharing Plans30.62%
  • Individuals17.25%
  • Charitable Organizations1.37%
Services
Financial PlanningPortfolio Management for IndividualsPension ConsultingSelection of Other Advisers

Firm profile

FINTRX

Overview

Blue Rock Financial Group is an independent registered investment adviser organized as an LLC and operating since its 2020 SEC registration. The firm serves both individual and family clients as well as institutional investors, and it describes itself as a capital allocator. Its billing mixes percentage-of-AUM fees with hourly and fixed-fee engagements. Core advisory services include financial planning, portfolio management for individuals and small businesses, pension consulting, and selection of third-party advisers. Blue Rock does not identify as an active ESG investor and is not marked as a multistate or related adviser.

Assets & Accounts

Public Holdings

Investments & Alternatives

Location & Offices

Investment profile

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Traditional investments used

Alternative investments used

Active ESG investor

Technology & operations

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CRM & tech providers

TAMPs used

Clients

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Client base

Client personas

Asset composition

Asset composition: Exchange Traded Equities 77%, Public Funds/Mutual Funds 7%, Cash & Cash Equivalents 5%, US Government Bonds 3%, State & Local Bonds 3%, Investment Grade Corp Bonds 2%, Sovereign Bonds 1%, Non-Investment Grade Corp Bonds 1%, Private Funds 1%77%
  • Exchange Traded Equities77%
  • Public Funds/Mutual Funds7%
  • Cash & Cash Equivalents5%
  • US Government Bonds3%
  • State & Local Bonds3%

Contacts

3 of 5
  • TODD ROSELLE

    President & FounderCRD 5001611

  • JUSTIN BENNITT

    Financial PlannerCRD 4537574

  • Kelly Kaczmarczyk

    CCO & Director of OperationsCRD 7055176

Unlock 2 more contacts

Wealth teams

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Newly hired reps

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Recent M&A activity

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Recent filings

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Awards

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ETF holdings

1 of 58

Active vs passive

$253M in ETFs

Passive

71%

$180M

Active

28%

$72.2M

ETFProviderStyleCategoryValueShares% of portfolio
SCHWAB US LARGE-CAP VALUE ETF (SCHV)SchwabPassiveLarge Value$40.5M1,329,05616.05%

Location

Primary office

REHOBOTH BEACH, DE

SUSSEX

Location

REHOBOTH BEACH, DE

Headquartered in REHOBOTH BEACH, DE, anchoring the Salisbury-Cambridge, MD-DE metro in the South.

Metro area
Salisbury-Cambridge, MD-DE
Region
South
County
SUSSEX
Address
37458 Oyster House Rd
Time zone
ET (UTC-5)
Office locations

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Source: FINTRX private wealth data intelligence

Intelligence for Private Wealth