BERKSHIRE MONEY MANAGEMENT, INC.

RIASEC RegisteredEst. 2003
Total AUM
$1.2B
Discretionary
$1.2B
100% of AUM
Avg account
$520K
Accounts
2,362
Employees
22
Advisory reps
12

Firm details

Headquarters
DALTON, Massachusetts
CRD number
124873
Registered since
January 29, 2003
Custodians
CHARLES SCHWAB & CO., INC.
Fee structure
Percentage of AUM, Hourly Charges, Fixed Fees
Client types
  • HNWI78.66%
  • Individuals17.45%
  • Corporations / Businesses2.17%
  • Pension & Profit Sharing Plans1.61%
  • Charitable Organizations0.12%
Services
Financial PlanningPortfolio Management for IndividualsPortfolio Management for Institutional Clients

Firm profile

FINTRX

Overview

Berkshire Money Management, Inc. is an independent registered investment adviser that has been operating since 2003 and serves both individual and institutional clients. The firm combines portfolio management and financial planning with insurance brokerage services, offering fee arrangements that include percentage of AUM, hourly charges and fixed fees. Its client mix spans individual and family relationships as well as small businesses and institutional accounts, and the firm manages portfolios on a discretionary basis for the vast majority of assets. Investment activity shows a clear tilt toward equities, with a strong reliance on exchange-traded vehicles for core exposure. That positioning suggests a preference for liquid, transparent instruments to implement market exposures and core equity allocations, while reserving a portion of capital for external alternative managers — notably hedge funds — and for traditional mutual fund investments. Berkshire Money Management appears to run portfolios using a mix of core ETF positions and select satellite allocations, fitting a pragmatic, cost-conscious approach to portfolio construction for both private and institutional clients.

Assets & Accounts

Public Holdings

Investments & Alternatives

Location & Offices

Investment profile

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Traditional investments used

Alternative investments used

Active ESG investor

Technology & operations

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CRM & tech providers

TAMPs used

Clients

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Client base

Client personas

Asset composition

Asset composition: Exchange Traded Equities 87%, Public Funds/Mutual Funds 7%, US Government Bonds 3%, Cash & Cash Equivalents 2%, State & Local Bonds 1%, Investment Grade Corp Bonds 1%, Private Funds 1%87%
  • Exchange Traded Equities87%
  • Public Funds/Mutual Funds7%
  • US Government Bonds3%
  • Cash & Cash Equivalents2%
  • State & Local Bonds1%

Owners & executives

1 of 1
  • NATALIE WHEELER

    Chief Operating OfficerCRD 6632130

Contacts

3 of 11
  • Michael O'Brien

    Financial PlannerCRD 8040016

  • SCOTT LITTLE

    Vice PresidentCRD 5531868

  • STACEY CARVER

    Co-OwnerCRD 4837981

Unlock 8 more contacts

Wealth teams

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Newly hired reps

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Recent M&A activity

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Recent filings

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Awards

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ETF holdings

1 of 57

Active vs passive

$1.1B in ETFs

Passive

81%

$896M

Active

6%

$214M

ETFProviderStyleCategoryValueShares% of portfolio
SPDR S&P 500 ETF TRUST (SPY)State StreetPassiveLarge Blend$221M339,48019.88%

Location

Primary office

DALTON, MA

BERKSHIRE

Location

DALTON, MA

Headquartered in DALTON, MA, in the Northeast of the United States.

Region
Northeast
County
BERKSHIRE
Address
161 Main St
Time zone
ET (UTC-5)
Office locations

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Source: FINTRX private wealth data intelligence

Intelligence for Private Wealth