Behavior Shift

Overview

Behavior Shift is an independent registered investment adviser operating as a limited liability company and owned by an individual. The firm’s client base is focused on individuals and families and it offers a mix of financial planning, discretionary portfolio management for individuals and small businesses, and the selection of third‑party advisers. Fee arrangements are flexible and include a percentage of assets under management, hourly charges and fixed fees. Investment activity is weighted toward public equities. The firm describes itself as a capital allocator, using external managers and pooled products where appropriate, but its filings show a clear preference for exchange‑traded exposures as the primary building block of client portfolios. Behavior Shift is not listed as an active ESG investor and it does not identify as a multi‑state adviser.

Assets & Accounts

Public Holdings

Investments & Alternatives

Location & Offices