BAY Pointe Financial

RIASEC Registered

Total AUM

$116M

Discretionary

$116M

100% of AUM

Avg account

$420K

Accounts

276

Employees

Advisory reps

Firm details

Headquarters: New Baltimore, Michigan
CRD number: 340986
Registered since: May 28, 2026
Website: baypointefinancial.com
Custodians: CHARLES SCHWAB & CO., INC.
Fee structure: Percentage of AUM, Hourly Charges, Fixed Fees
Client types: HNWI73.28%
Individuals26.72%
Services: Financial PlanningPortfolio Management for IndividualsPension Consulting

Firm profile

FINTRX

Overview

BAY Pointe Financial is an independent registered investment adviser organized as an LLC and registered with the SEC in 2026. The firm is owned by an individual and focuses on serving individual and family clients. Its advisory offering centers on financial planning, portfolio management for individuals and small businesses, and pension consulting, and the firm also operates as an insurance broker. Fee arrangements include percentage-of-AUM billing as well as hourly and fixed-fee engagements. BAY Pointe is not positioned as a capital allocator and does not identify as an active ESG investor.