BAY Pointe Financial

RIASEC Registered
Total AUM
$116M
Discretionary
$116M
100% of AUM
Avg account
$420K
Accounts
276
Employees
3
Advisory reps
3

Firm details

Headquarters
New Baltimore, Michigan
CRD number
340986
Registered since
May 28, 2026
Custodians
CHARLES SCHWAB & CO., INC.
Fee structure
Percentage of AUM, Hourly Charges, Fixed Fees
Client types
  • HNWI73.28%
  • Individuals26.72%
Services
Financial PlanningPortfolio Management for IndividualsPension Consulting

Firm profile

FINTRX

Overview

BAY Pointe Financial LLC operates as an independent registered investment adviser and is SEC-registered as of 2026. The firm is organized as an LLC with individual ownership and focuses on serving individual and family clients. Advisory services listed include comprehensive financial planning, portfolio management for individuals and small businesses, and pension consulting; the firm also conducts insurance brokerage activity. Fee arrangements are flexible: percentage of AUM plus hourly and fixed-fee engagements are offered depending on client needs. The firm is not identified as a capital allocator and does not flag itself as an active ESG investor. It also reports not operating as a multi-state adviser.

Assets & Accounts

Public Holdings

Investments & Alternatives

Investment profile

FINTRX

Traditional investments used

Alternative investments used

Active ESG investor

Technology & operations

FINTRX

CRM & tech providers

TAMPs used

Clients

FINTRX

Client base

Client personas

Asset composition

Asset composition: Public Funds/Mutual Funds 96%, Exchange Traded Equities 4%96%
  • Public Funds/Mutual Funds96%
  • Exchange Traded Equities4%

Owners & executives

1 of 1
  • Brett Busuttil

    Brett Busuttil

    Chief Compliance Officer, Managing PartnerCRD 5793851

Contacts

2 of 2
  • Mark Pauwels

    Mark Pauwels

    Partner, Financial AdvisorCRD 5797186

  • Matthew Walschlager

    Matthew Walschlager

    Financial Planning AssociateCRD 7216006

Wealth teams

FINTRX

Newly hired reps

FINTRX

Recent M&A activity

FINTRX

Recent filings

FINTRX

Awards

FINTRX

Location

Primary office

New Baltimore, MI

Macomb

Location

New Baltimore, MI

Headquartered in New Baltimore, MI, anchoring the Detroit-Warren-Ann Arbor, MI metro in the Midwest.

Metro area
Detroit-Warren-Ann Arbor, MI
Region
Midwest
County
Macomb
Address
36631 Green St
Time zone
ET (UTC-5)
Office locations

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