BALSER FINANCIAL CORPORATION
Firm details
- Headquarters
- Atlanta, Georgia
- CRD number
- 148426
- Fee structure
- Other
- Services
- Selection of Other Advisers
Firm profile
FINTRXOverview
Balser Financial Corporation operates as a manager-of-managers rather than a direct discretionary asset manager. Its reported advisory activity centers on the selection of other advisers, which means the firm places client capital with outside portfolio managers and relies on third-party strategies instead of running large in-house portfolios. The firm's affiliations — which include a broker-dealer, another investment adviser, an insurance company and a pension consultant — suggest it distributes and structures client solutions across multiple product channels (brokerage platforms, insurance wrappers and separate-advice channels). Balser Financial Corporation is identified as a capital allocator and uses a nonstandard fee approach labeled “Other.” The adviser is not flagged as an active ESG investor, and it is not registered as a multi-state adviser. Given the combination of adviser selection as the primary activity and its industry links, the firm is likely focused on matching clients with managers and managing implementation details rather than providing a single unified house view across all asset classes.
Assets & Accounts
Investments & Alternatives
Location & Offices
Investment profile
FINTRXTraditional investments used
Alternative investments used
Active ESG investor
Technology & operations
FINTRXCRM & tech providers
TAMPs used
Clients
FINTRXClient base
Client personas
Owners & executives
1 of 1KENNETH FELTS
CFOCRD 3066592
Contacts
3 of 4VERONICA MOO
DirectorCRD 5867442
EDWARD KROELL
Vice President, Financial ServicesCRD 2615310
EDWARD GEORGE O'MALLEY
Registered RepresentativeCRD 5902666
Wealth teams
FINTRXNewly hired reps
FINTRXRecent M&A activity
FINTRXRecent filings
FINTRXAwards
FINTRXLocation
Atlanta, GA
FULTON
Location
Atlanta, GA
Headquartered in Atlanta, GA, anchoring the Atlanta--Athens-Clarke County--Sandy Springs, GA-AL metro in the South.
- Metro area
- Atlanta--Athens-Clarke County--Sandy Springs, GA-AL
- Region
- South
- County
- FULTON
- Address
- 3445 Peachtree Rd NE
- Time zone
- ET (UTC-5)
- Office locations
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